How do people and companies navigate their identities in the digital landscape? How do technological advancements and evolving cultural narratives influence interactions and shape consumer experiences? Hsin-Hsuan Meg Lee explores these questions through her research at the intersections of technology, well-being, and consumer behavior. Her work examines how technology impacts consumer well-being, the role of diversity in shaping perceptions, and the evolving dynamics of brand communication. Her research has been published in top-tier academic journals. She is also a member of the European Marketing Academy, Association for Consumer Research, and Academy of Marketing Science.

Meg is an Associate Professor of Marketing at ESCP Business School. She teaches marketing analytics, marketing research, and marketing for good in a range of postgraduate and executive development programs.

Meg helps companies and organisations with their marketing strategies. She also delivers training and workshops to help managers understand analytics and data-driven decision-making. Her workshops, which use a series of simulations, exercises, and games, foster creativity through analytical thinking. With a particular interest in the B2B sector, she has previously worked with companies in the public transportation, telecom, pharmaceutical, beauty, legal, and IT industries.

Prior to joining ESCP, Meg was a Lecturer at the University of Amsterdam Business School and Amsterdam University of Applied Sciences, where she engaged in a range of research and teaching activities. She holds a PhD in Marketing from the University of Amsterdam and a Master's degree in Marketing from the University of Strathclyde with distinction.