Chapter

1998

HEILBRUNN, B.

Logo

in Encyclopedia of Semiotics and Cultural Theory., BOUISSAC P. (ed.), Oxford University Press, 1998

Chapter

1998

HEILBRUNN, B.

My brand the hero : A semiotic analysis of the Consumer-Brand relationship

in European Perspectives in Consumer Behavior., LAMBKIN M. et alii (eds), Prentice Hall, pp. pp 370-401 32 p, 1998

Chapter

1998

HEILBRUNN, B.

Trademark

in Encyclopedia of Semiotics and Cultural Theory., BOUISSAC P. (ed.), Oxford University Press, 1998

Chapter

1997

HEILBRUNN, B., R. D. MARICOURT

Consumers, products, markets and the marketing process

in The European Business Environnement - France., EGLEM J-Y., CRAWSHAW R. (eds), International Thomson Business Press, pp. pp 32-71 40 p, 1997

Chapter

1997

HEILBRUNN, B.

In search of the hidden Go(o)d: a philosophical desconstruction and narratological revisitation of the eschatological paradigm in marketing

in Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End., BROWN S. (ed.), Routledge, pp. pp 111-132 22 p, 1997

Chapter

1997

HEILBRUNN, B.

Marque

in Encyclopédie de Gestion - tome 2., SIMON Y., JOFFRE P. (eds), ECONOMICA, 1997

Chapter

1997

HEILBRUNN, B.

Representation and legitimacy: a semiotic approach to the logo

in Semiotics of the media., NÖTH W. (ed.), Mouton de Gruyter, 1997

Chapter

1996

HEILBRUNN, B., D. P. MCLOUGHLIN

Choc around the clock: TimeOut

in Principles of Marketing, European edition., KOTLER P., ARMSTRONG G., SAUNDERS J., WONG V. (eds), Prentice Hall, pp. pp 429-434 6 p, 1996

Paper presented in a Conference

1995

HEILBRUNN, B., D. P. MCLOUGHLIN, J. O?SHAUGHNESSY

An Exploratory Investigation of the Impact of Store Atmospherics on Brand Franchise

in Proceedings of the Annual Conference of EMAC, 1995, Paris, France

Paper presented in a Conference

1995

HEILBRUNN, B.

My brand the Hero: A semiotic analysis of the Consumer-Brand relationship

in Proceedings of the Annual conference of EMAC, 1995, Paris, France

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