Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Textbook

2007

BONNIER, C., M. BRINGER, G. LANGLOIS

Contrôle de gestion DECF, épreuve n°7, 2006-2007

2007, Expertise comptable, Paris, France

PhD Dissertation

2007

SUCCI, C.

Corporate eLearning Acceptance

2007, Faculty of Communication Sciences University of Lugano, Lugano, Italy

Paper presented in a Conference

2007

SCHMID, S., A. DANIEL, K. KRETSCHMER

Corporate Governance in German MNCs: The Internationalization of Supervisory Boards

in 2007 Joint Annual Meeting of the Academy of International Business (UK & Ireland Chapter), 2007, London, United Kingdom

Paper presented in a Conference

2007

GEUSER, F. D., P.-M. GLAUSER

Cost accounting and VAT. How can cost allocation methods be used for VAT purposes?

in Proceedings of the 30th European Accounting Association Annual Congress, 2007, Lisbon

Journal Article

2007

BANCEL, F., A. REBISCOUL

Création de valeur et immatériels : pour une critique de l'approche financière classique

SOCIETAL, January 2007, vol. n° 55, pp. pp 4-8 5p

Chapter

2007

GEUSER, F. D., M. FIOL

Crise des instruments de gestion et crise de la cohérence

in L'ergonomie face à la crise., HUBAULT F. (ed.), Octarès, 2007

Paper presented in a Conference

2007

HALLIBURTON, C., J. COUTURIER, D. SOLA

Cross-Border Market Entry Decisions: Testing the Application of a Market Entry Framework in Practice

in Marketing Theory into Practice, Proceedings of the Academy of Marketing Conference 2007, Academy of Marketing, 2007, Egham, United Kingdom

Conference Proceedings

2007

ANCARANI, F., F. JACOB, F. JALLAT

Cross-Country Analysis of Price Levels and Dispersion among Retailer Types: an Empirical Analysis in France, Germany and Italy

in Proceedings of the 2007 Fordham Pricing Conference, Fordham University Pricing Center, 2007, New York, United States

Paper presented in a Conference

2007

LEMAIRE, J.-P., N. PRIME

Cultural Managerial Hybridization: the Case of African Management Education Entrepreneurship

in Proceedings of the Leadership and Management Studies in Sub-Saharan Africa Conference, 2007, Zanzibar

Published Case Study

2007

LAPOULE, P.

Danone : apporter la santé par l'alimentation au plus grand nombre

2007, CCMP, Paris, France