Improbable Chair by Galeries Lafayette Art Thinking
See this page in
[FR]
The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Textbook
2007
Contrôle de gestion DECF, épreuve n°7, 2006-2007
2007, Expertise comptable, Paris, France
PhD Dissertation
2007
Corporate eLearning Acceptance
2007, Faculty of Communication Sciences University of Lugano, Lugano, Italy
Paper presented in a Conference
2007
Corporate Governance in German MNCs: The Internationalization of Supervisory Boards
in 2007 Joint Annual Meeting of the Academy of International Business (UK & Ireland Chapter), 2007, London, United Kingdom
Paper presented in a Conference
2007
Cost accounting and VAT. How can cost allocation methods be used for VAT purposes?
in Proceedings of the 30th European Accounting Association Annual Congress, 2007, Lisbon
Journal Article
2007
Création de valeur et immatériels : pour une critique de l'approche financière classique
SOCIETAL, January 2007, vol. n° 55, pp. pp 4-8 5p
Chapter
2007
Crise des instruments de gestion et crise de la cohérence
in L'ergonomie face à la crise., HUBAULT F. (ed.), Octarès, 2007
Paper presented in a Conference
2007
Cross-Border Market Entry Decisions: Testing the Application of a Market Entry Framework in Practice
in Marketing Theory into Practice, Proceedings of the Academy of Marketing Conference 2007, Academy of Marketing, 2007, Egham, United Kingdom
Conference Proceedings
2007
Cross-Country Analysis of Price Levels and Dispersion among Retailer Types: an Empirical Analysis in France, Germany and Italy
in Proceedings of the 2007 Fordham Pricing Conference, Fordham University Pricing Center, 2007, New York, United States
Paper presented in a Conference
2007
Cultural Managerial Hybridization: the Case of African Management Education Entrepreneurship
in Proceedings of the Leadership and Management Studies in Sub-Saharan Africa Conference, 2007, Zanzibar
Published Case Study
2007
Danone : apporter la santé par l'alimentation au plus grand nombre
2007, CCMP, Paris, France