Improbable Chair by Galeries Lafayette
Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...
Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Published Case Study
2007
DASSAULT Systèmes : comment maintenir l'agilité et l'innovation dans une start-up de 7000 personnes
2007, Centrale de Cas et de Médias Pédagogiques, France
Paper presented in a Conference
2007
De l'hyperréalité à l'hypermonde, le cas Las Vegas
in Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, Université de Bourgogne, 2007, Dijon, France
Chapter
2007
De l'utilisation de la psychanalyse en sciences de la GRH
in Comprendre et organiser : quels apports des sciences humaines et sociales ?., SARDAS J.-C., GIAUQUE D., GUENETTE A. M. (eds), L'Harmattan, 2007
Chapter
2007
De la misère sensible : les apories du marketing sensoriel
in Goûts à vendre : Essais sur la captation esthétique., ASSOULY O. (ed.), Editions du Regard / Institut Français de la Mode, 2007
Textbook
2007
Definizione e comunicazione del valore dei Sistemi Informativi
2007, Milan: Computer Business Review.
Published Case Study
2007
Delta case
2007, CCMP
Conference Proceedings
2007
Des critères pour choisir l'architecture physique d'un entrepôt de données hétérogènes
in Procedings of 2eme Atelier des systèmes décisionnels, Atelier des systèmes décisionnels, 2007, Sousse, Tunisia
Studies and Reports commissioned by Companies and Research Agencies
2007
Des Dirigeants Internationaux pour une Croissance Mondiale
ESCP-EAP/Bain & Company, 2007
Chapter
2007
Dictionnaire philosophique
in Dictionnaire philosophique., Zarader Jean-Pierre (coord.) Ed., AUF / Ellipses, 2007
Chapter
2007
Die Fallstudienmethodik: Eine Einführung
in Strategien der Internationalisierung: Fallstudien und Fallbeispiele., Schmid, S. (Ed.), Oldenbourg, pp. pp. 37-48, 2007