Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Paper presented in a Conference
2013
An ethnographic marketing comparative analysis of the experiences produced and experienced in shopping malls : the cases of Buenos Aires, London, Paris, Rio de Janeiro and Sao Paulo
in Proceedings of the Consumer culture theory conference, 2013, Tucson, United States
Journal Article
2013
An intelligent supervision system for open loop controlled processes
JOURNAL OF INTELLIGENT MANUFACTURING, 2013, vol. 24, pp. 15-24
Book
2013
Analyse du risque de crédit
RB édition, Paris, France, 2013
Book
2013
Analysis of fitting noise propagation in lightweight steel constructions and design solutions for their prevention (AFINOPRO)
EU BookShop, 2013
Paper presented in a Conference
2013
Analysis of purchasing decisionmaking factors, consumer innovativeness and ethnocentrism among youngadult consumers : comparing China, Slovenia and Croatia.
in 1st China-Central and Eastern Europe (CEE) Conference on Cross-Cultural Dialogue, Education & Business, 2013, Ljubljana, Slovenia
Journal Article
2013
Analysis of traded volume drivers of the Iberian power futures market
INTERNATIONAL JOURNAL OF ELECTRICAL POWER AND ENERGY SYSTEMS, 2013, vol. 44, pp. 431-441
Textbook
2013
Annales du certificat d'aptitude aux fonctions de commissaire aux comptes 2013
2013, CNCC, Paris, France
Journal Article
2013
Antecedents and Effects of Decision Comprehensiveness: The Role of Decision Quality and Perceived Uncertainty
EUROPEAN MANAGEMENT JOURNAL, 2013, vol. 32 (4), pp. 625-635
Conference Proceedings
2013
Approvisionnements depuis les pays d'Europe Centrale et de l'Est : attentes des entreprises françaises et retours d'expériences
in "Ancrages culturels et dynamiques du management intrernational", Actes de la 3ème Conférence ATLAS AFMI, Atlas - Association Francophone de Management International (AFMI), vol. 3ème, 2013, Montréal, Canada
Chapter
2013
Arçelik: Durch Export zum "Weißen Riesen"
in Strategien der Internationalisierung: Fallstudien und Fallbeispiele., Schmid, S. (Ed.), Oldenbourg, pp. pp. 581-649, 2013