Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Research Monograph (Working papers)
2005
Are Factor Shares Constant? An Empirical Assessment from a New Perspective
Fundación BBVA, 2005
Chapter
2005
Are they Really too Simple ? Management Control Systems Facing the Ideology of Complexity
in Globalization, Management Control and Ideology :Local and Multinational Perspectives., AJAMI R., ARRINGTON C-E., MITCHELL F., NORREKLIT H. (eds), DJØF Publishing, pp. pp 159-180 22 p, 2005
Journal Article
2005
Attitudinal and Motivational Predictors of Interest in and Intentions of Enrolling in Online Master Programs in Business: A View from Spain
JOURNAL OF THE ACADEMY OF BUSINESS EDUCATION, 2005, pp. pp.11-26 15p.
Textbook
2005
Audit financier et commissariat aux comptes
2005, Perfectionnement, Lille-Hellemmes, France
Chapter
2005
Avis d'expert
in Ce que manager un projet veut dire., ASQUIN A., FALCOZ C., PICQ T. (eds), Editions d'Organisation, pp. pp 223-231 9 p, 2005
Paper presented in a Conference
2005
Bank Reputation and Red-lining
in Proceedings of the AFFI International Meeting, 2005, La Défense
Book
2005
Bilancio consolidato delle società quotate.
Giuffre, Milano, 2005
Journal Article
2005
Broadband polarization interferometric time-integrating acousto-optic correlator for random noise radar
OPTICAL ENGINEERING, October 2005
Paper presented in a Conference
2005
Building a Constructivist Perspective in Business and Society: Insights from the Anthropology of Markets
in Proceedings of the International Association for Business and Society (IABS), 2005, Sonoma Valley
Paper presented in a Conference
2005
Careers in the European Auditing Business - The Impact of Psychological Contracts on Locking and Unlocking Processes in Global Organisations
in Proceedings of the 21st European Group of Organization Studies (EGOS) Colloquium, Frei Universität, 2005, Berlin