Improbable Chair by Galeries Lafayette Art Thinking

See this page in
French[FR]

 



The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Paper presented in a Conference

2005

PRIME, N., A. AMINE, M. DUPUIS, C. OBADIA

Characteristics of an Emerging Distribution Industry : the Case of Lebanon

in Proceedings of the International Conference on Marketing Paradigms for Emerging Economies, Indian Institute of Management Ahmedabad, 2005, France

Research Monograph (Working papers)

2005

GARRIDO, C.

Characterizing technical progress

Economic Series, Universidad Carlos III, no. 05-38, 2005

Textbook

2005

DAHAN, L., P. MOREL

Civilisation américaine

2005, Langues pour tous, Paris, France

Chapter

2005

PETITIMBERT, J. -P.

Cohérence des discours et identité de la marque: mythe ou réalité?

in Solutions sémiotiques., Couégnas N.,Bertin E. Eds, Editions Lambert-Lucas, 2005

Book

2005

BENOUN, M., S. FEHRI, O. BADOT

Commerce et distribution

Recherche en gestion, Paris, France, 2005

Paper presented in a Conference

2005

BADOT, O., M. BENOUN

Commerce et distribution : prospective et stratégies. Apostille et synthèse

in Actes du Colloque `Prospective des métiers de la vente et du marketing', Université de Paris 9 - Dauphine, 2005, France

Journal Article

2005

CASANUEVA, C.

Cómo evitar los conflictos de intereses

EL MUNDO, 2005

Conference Proceedings

2005

COLLA, E.

Competition sidetracked. Commercial legislation, “hidden margins” and price competition in French retailing

in 13° International EAERCD Conference on Research in Distributive Trades, Lund University, 2005, Lund, Sweden

Conference Proceedings

2005

COLLA, E.

Competition sidetracked : commercial legislation, hidden margins an price competition in French retailing

in 34° EMAC Annual Conference, Université Bocconi, 2005, Milan, Italy

Chapter

2005

DURISIN, B., G. VON KROGH

Competitive Advantage, Knowledge Assets and Group-level Effects: An Empirical Study of Global Investment Banking

in Strategies in Transition., BETTIS R. (ed), Wiley-Blackwell, pp. pp. 35-80 46 p., 2005