Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

PhD Dissertation

2006

FENDT, J.

The CEO in Post-Merger Situations: An Emerging Theory on the Management of Multiple Realities

2006, Leiden University, France

Journal Article

2006

RODRÍGUEZ, R., B. NIETO

The consumption/wealth and book/market ratios in a dynamic asset pricing context

SPANISH ECONOMIC REVIEW, 2006

Chapter

2006

HEILBRUNN, B.

The Delights and Dangers of Global Branding: from Worldwide Brands to a Global/Local Dialectic

in Strategic Management - New Rules for Old Europe., SCHOLZ C., ZENTES J. (eds), Gabler, pp. pp 137-158 20 p, 2006

Paper presented in a Conference

2006

ARNAUD, G., R. GUINCHARD

The drive dimension of work re-examined: sublimation, self-preservation, mastery and the drive toward perfection

in Proceedings ISPSO, 2006, Amsterdam, Netherlands

Journal Article

2006

GASTON-BRETON, C.

The Euro Impact on the Consumer Decision Process: Theoretical explanation and empirical evidence

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2006, vol. 15, 4, pp. 272-279

Journal Article

2006

FRERY, F.

The Fundamental Dimensions of Stratregy

MIT SLOAN MANAGEMENT REVIEW, 2006, pp. pp 71-75 5 p

Paper presented in a Conference

2006

LADO COUSTE, N., O. LICANDRO, A. TORRES

The Impact of a Crisis in Attribute Importance Perceptions

in Advances in Consumer Research - Latin American Conference Proceedings of Association for Consumer Research, 2006, France

Paper presented in a Conference

2006

LAULUSA, L.

The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing

in Asia Pacific Management Review, Proceedings of the 12th Asia Pacific Management Conference, `Managing Competitiveness in the Knowledge Economy', Asian Institute of Technology (AIT), 2006, Thailand

Paper presented in a Conference

2006

TRAN, V.

The influence of emotional climates on team creativity and innovation

in Proceedings of the 5th International Conference on Emotions and Worklife (Emonet V), 2006, Atlanta

Paper presented in a Conference

2006

SOLA, D., S. BRESCIANI

The influence of mindset and behaviour on a firm performance: an empirical demonstration

in Proceedings of the EIASM 21st Workshop On Strategic Human Resource Management, 2006, Aston Birmingham