I joined ESCP's Executive MBA (EMBA) programme in 2017 with the goal of climbing the corporate ladder. At that time, I couldn’t have imagined that two years later I would launch my own business, a sales advisory company that helps tech startups grow their revenues. I knew that the EMBA programme would give me more technical business knowledge, but it also did much more: it fundamentally changed who I am, my life plans and goals. Today, I highly value the network of peers from all over the world which I took with me from my EMBA experience. I know that I can rely on them for advice and support in whatever I do.  

My business idea was born during an EMBA study trip to the USA. I met a few tech company founders and we intensely discussed their business challenges, many which revolved critically around the sales process. On the way back to Europe, I spoke to one of my fellow EMBA students who was working in the VC industry. This conversation helped me shape and validate my business idea. I then started talking to more of my fellow EMBA students who were running their own businesses and who had experienced career changes, including those who worked in sales and marketing sectors. This process helped me come up with my business plan. My EMBA business network enabled me to spread the news about my business, and shortly after I successfully gained my first clients. A few weeks later, Liinea Sales Advisory was born, providing sales consulting, training and sales outsourcing for our clients. Today, my team has grown to consist of six and I even met some of my colleagues within the walls of ESCP Business School. 

I know that all this would have never happened had I not made the first step and enrolled in the EMBA programme at ESCP. I remember that my biggest doubt was “is it the right time? Should I wait for another year or two?”. Today I know that every minute is precious. The doom and gloom that started in early 2020 with Covid-19 and it's yet to be felt economic downturn forces us all to take much more control of our future. It is difficult to succeed alone. The EMBA provides not only critical business knowledge, but also a priceless network of business professionals who will help you thrive, no matter how challenging the future might be. 

Karina Collis, Executive MBA class of 2019, founder of liinea.com 

 

More info about the Executive MBA  at ESCP

Campuses

Berlin

ESCP Business School’s MSc in Marketing & Creativity (MMK) has been ranked 5th worldwide in the QS 2021 Global Master in Marketing Rankings. In the 2021 edition, the School performed amongst the top 5% globally out of 93 programmes across 21 countries. 

The MSc in Marketing & Creativity scored 3rd worldwide for employability, as well as particularly high for class internationality, faculty diversity, and thought leadership. 

The programme welcomed its first intake in 2009. Students spend time at the London and Paris campuses of ESCP, before completing a professional internship or direct employment to apply their skills in the workplace.

The MMK delivers a unique student experience, focusing on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.

The programme adopts a hands-on, original approach to the topics of creativity, marketing, management and analytics. It also integrates consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers as pedagogical tools.

Its graduates have gone on to work at some of the biggest brands in the world, including Apple, L’Oréal, Google, Cartier, Saatchi & Saatchi and Amazon.

Each year, MMK students take part in the Big Picture project brought by the L’Oréal Professorship in Creativity. This special opportunity allows students to work on a creative business brief for L'Oréal. In 2020 participants focused on the rise of e-commerce and emerging trends that punctuate the market, developing and presenting their vision for what would be the online beauty experience in 2025. More about the project here.

Many MMK alumni have shared their successes with the School over the recent years:  

Kamran Razmdoost, Associate Professor of Marketing and Co-Director of the programme commented: "The MSc in Marketing & Creativity offers a platform where our talented and diverse students closely work with professors, practitioners and corporate partners to develop marketing skills, find their marketing style and build confidence in becoming marketing leaders of tomorrow. The QS ranking once again endorses the success of the programme in focusing on creativity and problem solving, social impact and sustainability, and digital transformation and analytics." 

Daniela Lup, Associate Professor of Management and Co-Director of the programme added: “Building on ESCP Business School’s multidisciplinary approach to teaching, diversity of backgrounds, and a collaborative environment, the MSc in Marketing &Creativity is a unique place for students to explore the space between thorough analysis and creativity where the boldest ideas bloom.” 

Professor Simon Mercado, Dean of ESCP’s London Campus, said: “This outstanding programme has had exceptional ranking positioning for the last three years now, and is also growing in scale.  The Master is a flagship award for us at the London Campus in its ability to integrate our core specialisations in creativity, leadership, social impact, and digital transformation.” 
 

Watch the MMK Class of 2019 Graduation Valedictorian Speech here.  

The next edition of the MSc in Marketing & Creativity starts in January 2021. Find out more at escp.eu/mmk. 

Campuses

London

Thesis Defense
Why do firms issue green bonds?

Dejan Glavas - PhD candidate in the PhD programme ESCP

Dejan Glavas, PhD candidate in the PhD programme ESCP, publicy defended his PhD thesis in Management Sciences.

25 September 2020
ESCP Business School Campus République

Abstract

This thesis topic is the green bond market and the incentives pushing firms into issuing this new type of security. Three key hypotheses were stated to explain the motive for a firm to issue a green bond. The first hypothesis (“long-term value creation”) asserts green bond issuers invest in green technologies to generate long-term value. The second hypothesis (“delegated philanthropy”), professes stakeholder pressure engenders the fundamental reason for a firm to issue green bonds. The third hypothesis (“agency view”) contends that managers of green bond issuing firms serve their own objectives. This thesis aims at testing these hypotheses through three empirical articles and a synthesis article added in the appendix.

The first article’s main topic deals with green bond issuer governance, reflecting the state as a shareholder vitally affects the decision to issue green bonds. Moreover, we find that the link between state ownership and the likelihood to issue green bonds is stronger in states with weak institutions. These results confirm that the state is a key stakeholder in the decision to issue green bonds.

The second article explores the stock price reaction to a firm’s green bond issuance announcement. We analyze the consequences for shareholders of two types of events. The first type of event is one of increasing regulatory pressure and the second type of event is one of decreasing regulatory pressure. To test the first type of event, we use the Paris Agreement and to test the second type of event we use the 2016 U.S. presidential election results.

The third article shows green bond issuers initially confront more financial constraints. These financial constraints increase after the first green bond issuance. These firms also suffer from information asymmetries which explains their interest in green bonds.

Finally, in the appendix, we have added an article that first provides an overview of the current research on green bonds. This article also tackles the key question of regulations that may help the development of the green bond market.

Jury

Supervisor:

  • Mr Franck Bancel
    Professor, ESCP Business School

Referees:

  • Mr Pascal Dumontier,
    Professeur des universités, Université Paris-Dauphine, Université Paris 2 Panthéon Assas
  • Mr Franck Lecocq,
    Ingénieur Général des Ponts, des Eaux et des Forêts, AgroParisTech

Suffragants:

  • Mr Christophe Moussu,
    Professor , ESCP Business School
  • Mr Patrice Geoffron,
    Professor, Professor, Université Paris-Dauphine

Campuses

Paris

Today, Friday September 25, 2020, the ESCP Madrid campus has officially kick started the 2020-2021 Academic Year with more than 650 BSc and Master students in on-campus classes.

Even though we received our first 120+ BSc students on August 31st and from there, we have welcomed new groups every week from the Master in Management (MiM) to Option E and Executive Education; today we give our welcome to our last Master programmes cohort in the” MSc´s Induction Day” with over 150 students from the MSc in Real Estate, MSc in Marketing & Digital Media, MSc in Hospitality and Tourism Management and the MSc in Digital Project Management & Consulting.

This year has been a challenge to say the least, the pandemic has marked a before and after for everyone and everything and the higher education sector was not exempted. At ESCP Business School we put our students at the center of our activity and we have strived to guarantee that the quality of their learning won´t be affected by this. The ESCP Madrid campus developed one of the most innovative pedagogical digitalization’s models, the AMBL methodology (Adaptative Model Blended Learning) in record time in order to meet the current needs arising from the Covid-19 pandemic. The AMBL uses technology as a means of teaching and it allows us to change from a face to face model to an online or blended model depending on the needs of the moment in just a few hours. This means that all students, professors, Programme Managers, etc., will be connected and will be able to follow their courses using collaborative tools that will make them feel part of a group and guarantee they get that top notch education that ESCP praises of.

Of course, our campus has thoroughly followed all the safety, hygiene and public health protocols set by our national and local authorities in order to guarantee a safe welcome to all our students and ESCP community.  And we are keen on working constantly to guarantee everyone safety and appeal everyone to work together to achieve this. We´ve have designated a Madrid Campus Covid Coordinator, Edurne Garde (covid19.madrid@escp.eu), who can help you with updates about the COVID-19 situation or guide you in case of symptoms. We have also created a dedicated web where we gather all the rules to keep you safe in Madrid and all the measure that have to be taken at our campus. Let´s work together to beat the coronavirus!  

In the next few weeks we will also be welcoming over 800 professionals from the Executive Education Department. More than 612 will be following either our online Executive Master in International Business (EMIB) or the online custom programmes´ designed specifically for their companies or sector. Also, we will have pleasure to see over 200 executives pass through our classrooms in a face to face mode at ESCP Madrid campus Exec. Education.

We are very happy to give you a big welcome to Madrid and we are sure your ESCP Experience will be something exceptional.

Link to the Induction Days Album on FB

Campuses

Madrid

Campuses

Madrid

What is the ESCP Banking Trek?

The ESCP Banking Trek is designed for students interested in pursuing a career within the London Financial sector. Students have the chance to gain useful insights into the banking industry, while institutions are able to show students their graduate programmes and scout potential candidates from one of Europe’s highest ranked business schools.

This student-run event consisted of a week of online visits and events at major financial institution headquarters in London, including Credit Suisse and Morgan Stanley. From 7th to 11th September, carefully selected students were given first-hand insight to the participating firms and their internship opportunities. Online presentations and Q&A session were designed to help understand how an investment bank operates, while also share each individual bank's culture and values. In addition, students met professionals and ESCP Alumni currently working in the industry, a valuable asset for future employment applications and network building. 
 

A virtual edition of the Banking Trek

During these unprecedented times, the ESCP Finance Society organised the 7th edition of the Banking Trek as a fully online experience, allowing 25-30 students, carefully selected by ESCP alumni, from various programmes to visit and network with seven of the top financial institutions in London. Taking part in 2020 were:

  • Morgan Stanley
  • Arma Partners
  • Credit Suisse
  • PJT Partners
  • Bloomberg
  • Park Square Capital
  • Mediobanca

The event was declared a success by both students and institutions, even despite the pared-back format required for 2020. The ESCP Finance Society would like to thank all those who took part, and to wish students all the best with their applications in the future.
 

About the ESCP Finance Society 

The ESCP Finance Society is the School’s oldest and largest student-run association active in the Finance field. The mission of the Society is to help ESCP students to break into the Finance industry, organising dedicated networking events and providing useful materials to support them during application and interview processes.

Connect online: 

 

 

 

 

 

Campuses

London

On 28th September, the London Campus will be hosting an introduction to the Student Clubs & Societies you can join while studying at ESCP's UK home. 

Joining a society is a great way to meet people with similar interests, develop new skills, make a difference, and get involved in ESCP Business School beyond your classes.

This year you can discover well-established societies such as the Finance society, JET ESCP (Junior Enterprise), Call On U, The Luxury Society, and the Regatta team, as well as brand new societies including GEA Sustainability, Women in Leadership, and the Investment Society.

Confirmed Attendees:

  • Zenith Political Lab
  • Wine Society
  • Sharing Hope
  • Yoga Society
  • ESCP Biztech
  • ESCP Conseil UK (Consulting)
  • Cheer Up Cancer Research UK
  • AGORA
  • Plastic Free West Hampstead
  • SKY Ocean Rescue
  • Finance Society
  • JET ESCP
  • Call On U
  • Luxury Society
  • ESCP Regatta
  • GEA Sustainability
  • Women in Leadership
  • Investment Society
  • plus more to confirm

If you would like to attend or contribute to this event, please check your ESCP student emails for a message from the London Student Societies account. There you will find a registration link. Please note that this event is only open to current students at the London Campus and those in charge of Societies active at the Campus. 

The session begins at 17:15 BST and ends at 18:30. If you are unable to attend live, fear not: the event will be recorded and the watch-again link sent out afterwards.

Register now to attend and to encourage our intrepid students who are working harder than ever to provide you with a quality and Covid-secure London Campus experience!

 

Location

Organiser: ESCP London Student Services

Online - Worldwide

Map

Date

Start date: 28/09/2020

Start time: 5:15 PM

End time: 6:30 PM

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