The MSc in Marketing & Creativity online information session is a great opportunity for you to learn more about the programme and discover how it may help achieve your career objectives.
Register your place now to discover:
- The unique curriculum and why it is particularly relevant to the current and, most importantly, future marketing job markets
- Projects students are working on throughout their four terms in London & Paris
- The key skills and competences you will obtain during this master
- The employment opportunities upon graduation
- What to expect on the admissions day and useful tips for your online application
- Information on fees and scholarships
Your questions are answered live by the Recruitment team.
This event takes place on Wednesday 15th June at 1pm (BST). Register your place
Participants
Rachel Twine
Recruitment Executive
Location
Organiser: ESCP London Campus
Online - Worldwide
MapDate
Start date: 15/06/2022
Start time: 1:00 PM
End time: 2:00 PM
Taking up the challenge with a remotely final stretch!
Edouard MICHEL, Human Resources & University Director of the Manutan Group highly appreciated this collaboration.
“We have been happy to start this new partnership with ESCP. We were proud to host the ESCP “Design thinking” students led by Anna Glaser at DREDA, our European HQ. Entrust strategic business projects to new generations is for Manutan really inspiring and the students demonstrated a high level of work and challenging ideas. Those students who will be the “leaders of tomorrow” are, for sure, our “talents of tomorrow”. This partnership is just a beginning between Manutan and this prestigious school which is ESCP”, he said.
Jury’s members were: Corine WAROQUIERS, CEO & Co-Founder Storymakers, Quentin BITRAN, Interdisciplinary Designer, Anna GLASER, Assistant Professor ESCP, Thomas CHAMPENOIS, Human development projects manager of the Manutan Group and the 8 project sponsors from the Manutan Group: Léa MAURAND, Group Private label manager, Julien POISSON, Group Replenishment director, Marco VERDONKSCHOT, GM of IronmongeryDirect, Jérôme BRAUD, GM of Rapid Racking, Albert VAN DER ZWAN, Marketing Director of Manutan NL, Caroline DELATOUR, Quotation manager of Manutan France, Henri ADREIT, Group IT & Digital director, Laurent MICHEL, Marketing Manager of Casal Sport.
Difficult task for the Jury to select the 3 winning teams among the 14 "on competition" who have been working on 8 different projects since January.
The Design Thinking Excellence Prize goes to the team that has been dealing with "Flawless digital experience for quotations with a chat feature" and that was sponsored by Caroline DELATOUR, Quotation manager of Manutan France. Congratulations to: Sophie PILLET, Manju MANJU, Ajinkya Jayant CHOPADE, Abhishek SHARMA, Facundo WEGBRAIT and Manuel RITZ.
"Very nice experience to see such motivated students! From a personal point of view, it was also very interesting for me, because to explain the stakes of quotation management is not so easy. Feedback from the students was innovative, and they were concerned by the topic and really tried to find very customer-oriented solutions, particularly digital solutions. They confirmed ideas to develop new customer digital experiences", said Caroline DELATOUR.
The Best Video Pitch Prize goes to the team that has been dealing with "What kind of sustainable new business activities can Manutan create?" and that was sponsored by Albert VAN DER ZWAN,
Marketing Director of Manutan NL. Congratulations to: Hao Ran YU, Somya GUPTA, Aditya BHARDWAJ, Gurpreet Singh WALIA, Florencia Victoria DRAGONE KESTERNICH and Isotta MORMILE.
Albert VAN DER ZWAN enjoyed the experience in sponsoring a project with ESCP students. "They were able to thoroughly understand the assignment and the context without much guidance. They came up with good new business ideas that got me thinking. Manutan should definitely continue to sponsor ESCP students."
The Business Solution Excellence Prize goes to the team that has been dealing with "How can Manutan make its Private Label Business more Socially Responsible ?" and that was sponsered by Léa MAURAND, Private label Manager of the Manutan Group. Congratulations to: Kendall CONNELLY, Ravi Anand JHA, Srikar Kamesh KOMPELLA, Harry MCCANN, Erika SofÌa GARCÕA GARZA.
Lea MAURAND liked the fact that external people brought her new ideas that are invisible when one is working every day on the same subjects. "I am convinced that students have a huge faculty to bring different & more modern ideas to the company. I personally wanted to bring students something new, a new experience. But they also brought me a new experience and innovative ideas. At the end, I think we both have learned from each other, and I really appreciated this. Students reinforced some ideas by giving me more sense and concrete elements and brought new ones that I could not even imagine. We’ll do our best to implement their ideas! The Covid-19 distance between us did not stop us. It seemed important to me to professionally manage the final stretch after all the work they’ve done before for Manutan. We mainly exchanged by email, a final visio where they explained me in detail their choices, and I have relied on their report to have a 360 view on their project."
Congratulations to all the 14 teams!
How students went through this challenge?
"Despite the isolation phase generated by the Covid-19, students gave an ample proof of their high agility and amazing commitment. They started the projects in January, but because of the Covid-19, they had to finalise the projects remotely across various time zones, ranging from America over Europe to Asia. I’m very impressed how they navigated through this very special design thinking process. Valuable results have been presented to Manutan and students were very happy to work for a real client! This shows that building bridges between students and companies is an enriching experience for all", explains Anna GLASER.
Let’s see the students’ feedback:
Why did they choose to attend the Design Thinking course?
For Manuel "Design Thinking is crucial for every student in management. Design Thinking enhances student’s problem solution skills and their creative confidence to find human centric solutions for complex real-world problems. In my case, I signed up to get a new perspective on the method from another academic context and because ESCP enables us to work on the project with a highly diverse team. »
Srikar Kamesh was also already aware of Design Thinking as a practice before joining the course. He got interested after watching a TED talk by Mr. David Kelly, but has never applied the methodology before.. "Luckily I had the opportunity to experience the process myself through this program."
What did they learn from the project's process in terms of new skills you have developed or enhanced?
The biggest takeaway for Srikar Kamesh is : "Do not rush to an answer! Spending more time in understanding or empathizing helps us to frame the problem more accurately. Defining the problem right is winning half the battle."
The 3 main lessons for Manuel are: "showing empathy first to better understand the problem, not thinking too early about the solution and working in multicultural teams. »
Somya explains "we had different perspectives based on the experiences but one thing we all learnt was to gain customer perspective and always design the product keeping the end customer in mind. »
What did they learn from the experience of finalising the project remotely with your teammates and sponsors?
Srikar Kamesh learnt a lot from collaborating with people from different time zones. "It was a very insightful experience that required us to communicate effectively to ensure the work got done."
Somya points out "the role of trust in your teammates, which is key."
What is the role of such projects in the pedagogical process?
"It is a great opportunity for all the students to work on a real business case of an established company. Students can deal with real data and insights, which also means to face some challenges you would not experience in an academic case study. Moreover, the students get to know a new company and new business. This definitely increases the learning experience and the motivation of all students." explained Manuel.
"Such projects give students the right combination of responsibility and freedom. While we were responsible for our projects, we also had the freedom to formulate, explore and implement out of the box ideas while making mistakes and correcting ourselves along the way", enjoyed Srikar Kamesh.
Design Thinking courses is supported by Manutan and the Jean-Baptiste Say Institute
Campuses
Forbes Italia has released its annual “100 Under 30” list. We are delighted to see among these young disruptors two ESCP Alumni: Matteo Frescobaldi, Brand Manager of Laudemio Frescobaldi, in the Food and Drink category, and Romolo Ganzerli, cofounder of MammaPack, in the Retail category.
The latter has been selected as one of the young leaders who are on the fast track for rethinking our relationship with eCommerce.
29-year-old successful entrepreneur Romolo, Master in Management alumnus, class of 2015, is Global Digital Marketing Director at Coty Inc. and also the co-founder, with Flavio Nappi (MIM, class of 2010), of the fast-growing food retail startup MammaPack.
We chat with him to find out more about this significant accomplishment, his business and the future of eCommerce and food retail.
First of all, congrats on this great achievement. What was the first thing that went through your mind when you heard that you were among the 100 under 30 selected by Forbes Italy?
It definitely came as a surprise. I always looked at the “Forbes Under 30” list with admiration, intrigued by the achievements of this generation of changemakers. At first, I could not believe it. Today, I’m extremely grateful and honored.
What is Mammapack?
MammaPack is a fast growing eCommerce startup based in Italy. We are an online Supermarket for Italians living abroad, with a large selection of +10,000 products from food to personal care, conveniently sold online at Italian prices and shipped anywhere in the European Union within 48/72 hours. We're on a mission to build the biggest distributor of Italian products and the biggest community of Italian expats in the world.
At just 24 you started your own business! How has that changed you?
Starting your own business is the best business course you can possibly attend, as you must manage all aspects of a business from HR to Finance to Operations and Marketing. It changed me in many ways, however the three big lessons I took away from this experience are:
The importance of finding your niche and having a clear value proposition: when we started MammaPack, we were very clear about who our target is , what our mission is and what our brand character is. Having these three elements clear allowed us to build a brand which is now clearly recognizable by hundreds of thousands of Italians Europe-wide, and that is also one of our points of difference from other players operating in the same space.
Managing a company is like managing a sports team: one of the most important ingredients for success is finding a motivated team of talented team players that embrace your mission.
It all starts from (and boils down to) the P&L: every decision in every aspect of your business has an impact on your P&L statement, and the way your Business Model and your P&L is shaped has a long-lasting impact on your operating model.
How did what you learned at ESCP help you to achieve your goals?
ESCP played a key role in giving me the tools and the motivation to start my own business and become a better professional, thanks to what I learned inside and outside the classroom.
Inside the classroom, programs like “Chaire Entrepreneuriat” (now Jean-Baptiste Say Institute) teach you the theory behind Entrepreneurship and allow you to put it to practice by launching your own entrepreneurial project in a multi-cultural, high pressure environment with scarce resources. I also learned a lot from faculty members: I am still in touch with many of our professors, we collaborate on an ongoing basis and I treasure their advice.
Outside the classroom, I’ve been lucky enough to meet and be surrounded by some of the brightest minds I’ve ever met. The beauty of ESCP is that it offers plenty of opportunities to “learn by doing”, as we did in the context of Regatta ESCP. It’s a student-led event and I was part of the organizing team for the 2015 and 2016 editions, I managed everything regarding events and entertainment for more than 500 guests. It is thanks to ESCP Business School and Regatta that I met Flavio Nappi, first and foremost a friend as well as being MammaPack co-founder and Regatta founder.
What is your view on the future of eCommerce and food retail?
The eCommerce landscape was already going through a phase of strong growth across all industries, including food retail. The CoVid-19 crisis has dramatically accelerated this trend and encouraged the shift to eCommerce. Our category has been recording record triple digit monthly growth figures in March/April 2020.
If – as some analysts forecast – the impact of CoVid-19 is due to last for 18-24 months more, we can expect the online food retail and eCommerce business to be fundamentally changed forever in three main ways.
From “marketing excellence” to “marketing + operational excellence”: before CoVid 19 we were focusing most of our efforts on customer acquisition and marketing. Today, the equation has flipped: demand is there, and it’s a matter of being able to fulfill such demand in the quickest and most efficient way.
From “convenience” to “convenience + experience + community”: the competitive landscape will become fiercer, as retailers invest more on their e-commerce platforms in an effort to shift an increasingly higher share of their revenues from brick & mortar to e-commerce. In the medium term, there will therefore be very little differentiation from store to store from a pricing/service level standpoint. It is key to differentiate your eCommerce by providing a distinctive experience across all phases of the purchase journey, by leveraging all touchpoints: Website UX/UI, wording, transactional emails, unboxing experience and marketing activities need to work together to create the purchase experience that will encourage first time shoppers to shop from your e-commerce, and repeat shoppers to buy from you again and again.
Every customer is an influencer: in both my professional careers at Coty and MammaPack we have a mantra: every customer is an influencer. It’s a simple sentence that summarizes our approach to community building and influencer marketing. We strive to provide the best possible experience to our customers, so that they can become our best ambassadors and join our community. I’m a firm believer in the power of 1 to 1 recommendations and I strongly believe that rating & reviews and positive word of mouth are the best possible fuel for growth for any business.
What's next for you?
I am focusing my efforts on driving growth for both Coty Professional Beauty division and for MammaPack. I believe I have found the perfect combination for my professional growth: with Coty Inc., I am leading Digital Marketing activities for some of the most iconic love-brands in the professional beauty industry. Working for a multinational firm allows me to be on top of industry trends and to learn from a diverse, multicultural team of professionals with 15/20+ years of experience in the FCMG space.
On the other hand, MammaPack is teaching me how to manage a company through the phases of startup, scaleup and growth. It is very stimulating and enriching.
I feel fortunate to be able to grow my professional skills both vertically, gaining a deeper knowledge of digital marketing thanks to Coty, and horizontally, by developing the skills you need to manage a company thanks to MammaPack. I always try to get the best of both worlds, and I learn every day.
Do you have any tips for young entrepreneurs out there aiming to make an impact with their startups?
I have two main pieces of advice: First, Just Do It! This is what made the difference for me and Flavio when launching MammaPack. You will try to plan as much as possible but planning to perfection does not exist in the real world. You will do many things right, but also make many mistakes, eventually you will learn by doing – which is the best and most effective way to learn. Secondly, talk to your customers: it seems obvious but it is something that should not be taken for granted. Customers are an inexhaustible source of insights: we talk to them regularly and we learn what works, what does not work, what we could do better, what we could do instead. It also gives us the energy and the motivation to do things better.
Campuses
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ESCP students have been invited to attend a free webinar by our corporate partners, Splunk.
In their own words:
Stonewall’s 2015 LGBT in Britain work report reports that over a third of LGBT employees have hidden they are LGBT at work for fear of discrimination.
Join some of Splunk's Pride Employee Resource Group members as they discuss their experiences of navigating being out at work, from how they deal with inappropriate questions to how to figure out if a workplace is truly LGBT+ friendly.
This webinar takes place on 11th May at 5.30pm (BST).
Please note that attendance is offered to current students at ESCP London Campus only. If you would like to join, please check your emails for the exclusive registration link sent by the London Careers Service.
Location
Organiser: Pride Group at Splunk
Online - Worldwide
MapDate
Start date: 11/05/2020
Start time: 5:30 PM
End time: 6:30 PM
ESCP students have been invited to attend a free webinar by our corporate partners, Splunk.
In their own words:
Would you like to go from Splunk Zero to Splunk Hero in 2½ hours? Your wish has come true!
Hosted by our SE team, our virtual #Splunk4Rookies sessions are a great opportunity for you to discover the value of Splunk hands-on in a matter of hours, courtesy of a virtual meeting room.
What's Involved?
- Create your own Splunk distributed environment
- Collect & index data
- Search & statistics
- Creation of interactive dashboards
Who should attend?
Sessions are designed for people who are new to Splunk and keen to understand how to get started and get introduced to a couple of initial use cases customers often start with.
What do you need?
Your laptop with a browser that can access external websites.
This webinar takes place on 7th May at 3.30pm (BST).
Please note that attendance is offered to current students at ESCP London Campus only. If you would like to join, please check your emails for the exclusive registration link sent by the London Careers Service.
Location
Organiser: Splunk
Online - Worldwide
MapDate
Start date: 07/05/2020
Start time: 3:30 PM
End time: 6:00 PM
Join ESCP's Prof. Philip Meissner for a webinar on this question: How can you use COVID-19 to drive your digital strategy?
The Corona crisis has shown us how digital our companies are. From processes to business models, we have seen that there is a lot to do to stay competitive in the decade to come. In this webinar, you will learn the key drivers for digital transformation and we will discuss the massive opportunity that exponential technologies provide. Every industry will be affected by this change.
Are you prepared?
Join us at this free, online event to learn more!
> Book your place
> More inspiring and free webinars can be found here
Location
Organiser: Berlin Campus
Online - Worldwide
MapDate
Start date: 12/05/2020
Start time: 5:00 PM
End time: 5:45 PM
MBA in International Management students across all six ESCP campuses are invited to join a webinar with BPI, the Business Performance Institute, on 4th May.
BPI will deliver an interactive presentation with members of their team to introduce the company and the career opportunities, and to answer any questions you might have.
In attendance will be:
- Leonard Liscio (Project Manager and former MBA student prior joining BPI, at SDA Bocconi)
- Matteo Crusiglia (Senior Learning Consultant, form ESCP Master student)
- Federica Toniolo (former senior Consultant, currently Recruiting Manager)
Please note that this event is only open to MBA students, and information to register has been sent directly via the London Campus Careers Service. Please check your inbox for more details.
Location
Organiser: ESCP London Campus
Online - Worldwide
MapDate
Start date: 04/05/2020
Start time: 11:30 AM
End time: 12:30 PM
Campuses
City Models
Finally, the webinar will assess city-models and new urban strategies in response to the current global situation to discuss what tomorrow’s city may be like, followed by a Q&A session.
In collaboration with:
Participants
Prof. Francesca Heathcote
Executive Director of the Master of Science in Real Estate & Partner of Teresa Sapey
Location
Organiser: Madrid Campus
Online - Worldwide
MapDate
Start date: 03/06/2020
Start time: 5:00 PM
End time: 6:00 PM
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