Campuses

Want to find out more about the ESCP MBA in International Management? QS are offering their amazing Connect MBA event online in May!

Once registered, QS MBA consultants will review your experience and then tailor a fully personalised schedule of 25-minute meetings with admissions directors, giving you an invaluable advantage for your MBA application. Register online for a unique opportunity to get the customised attention you need in your MBA search. 

The event is free to attend but you must register as places are limited. Book your place here

Location

Organiser: QS

Online - Worldwide

Map

Date

Start date: 28/05/2020

Start time: 7:30 PM

End time: 9:30 PM

Student societies are an essential part of the experience of studying at ESCP. Student life on each of the campuses is shaped by the initiatives and activities offered by several student associations. One of the newest, started in Turin, is the About Food Society.

In Turin, ESCP Business School’s DNA is inherently cross-cultural and European, but, at the same time, it is characterized by a strong link with the Italian business community and “Made in Italy” excellence. One of the key academic areas of the Turin Campus is Food and Beverage Management.

The F&B sector is a pillar of the European economy. One of the main ingredients of the Italian way of life is the focus not just on excellent food but on its pivotal place in the culture and economic activity of the country.

In this sector there are huge managerial opportunities and challenges and many emerging new trends, which will impact significantly on the F&B industry in the next few years and they require skilled professionals, who are ready to seize opportunities and manage companies wisely.

ESCP prepares future-oriented managers who are able to anticipate problems, challenges and trends in the F&B industry with the specialised Master in International Food and Beverage Management and also with the new Master in Management's Specialisation in Food and Beverage Management.

In this context, the About Food Society was created by students to give extra opportunities to better understand this vibrant sector. We explore the new society and its activities in this interview:

Why did you found the About Food Students’ Society?

About Food was created to channel the passions and aspirations of the founders. We wanted to create something new and different from all the societies already present at ESCP Turin Campus. We were all really pleased that ESCP initially helped us through the process of creating our society, and is still helping us almost one year later. We hope to rapidly become ambassadors within the F&B market, helping students to better understand the potential and the importance of this sector in Italy.

What does the About Food Society do?

Here at About Food we are food lovers, but first of all we are business students. Our goal is to fully understand what it means to work in the F&B industry today, with a clear focus on the Italian market. Our mission is to merge the managerial aspects with the qualitative elements of the Italian Food and Beverage industry, by organizing events and company visits with our partners. The aim is to give associates the practical touch on how a food and beverage company works and operates daily. To do so, we also create everyday contents, we write articles with an international student prospective and we interview managers to bring real stories to give some insight on the meaning of working in the F&B industry.

What kind of students are attracted to your society?

Surely people who are able to eat at least two pizzas for dinner. Jokes aside, we think that every student’s association needs motivated and proactive people. Willingness to work has to replace the opportunity to earn money. Since we try our best to give students a first concrete opportunity to work and practise the theory studied in class, we need students who able to organize and manage events in partnership with the biggest companies of the Italian F&B industry. Basically, we usually attract people who are similar to effective team members: students from different backgrounds and programmes but with the same passion.

About Food ESCP Stdent Society Team

Why should students get involved in your activities?

As already mentioned, About Food was mainly created because of our personal need: we wanted to improve our understanding of what working in the F&B industry means. This is surely the most interesting aspect of our society. Moreover, we are an example of students willing to do more work than what is required by the school itself, which is really appreciated by recruiters. Lastly, we are here to work hard, without forgetting how to have fun. About Food has a long way to go and needs more motivated people, that is why we decided to open more positions for new applications, starting from September 2020.

What are your next projects?

We will keep leveraging social media to get to September with increased brand awareness and a stronger position among all the Turin campus associations. As probably most of you know, on our social network pages we choose a different topic each month: May is wine month. Unfortunately, we cannot reveal our next topic but you can follow us to discover more. Talking about medium and long term projects, we will soon start organizing events and company visits again, which is our core business. We have many ideas about events and a new opening in a new campus. Only time will tell us more!

Campuses

Join ESCP's Prof. René Mauer and Prof. Dr. Martin Kupp for a webinar on the topic: “Building uncertainty competence: applying the entrepreneurial method”.

Uncertainty is the entrepreneur’s playground. Economists as early as Frank Knight (1921) and Joseph Schumpeter (1934), and more recently entrepreneurship scholars like Saras Sarasvathy (2008) describe entrepreneurs as experts in creating value under uncertainty. We argue that after uncertainty drivers such as globalization and digitization, the current Covid 19 crisis ultimately forces managers to explore how the field of entrepreneurship can help building uncertainty competence. In this webinar, we will demonstrate the practical value of the entrepreneurial method by discussing

  1. what uncertainty is and how it is different from risk,
  2. how to deal with uncertainty through entrepreneurial logics, and
  3. how to build uncertainty competence for yourself and your company. 

Join us at this free, online event to learn more!
Book your place here

Find more interesting and free webinars here

Location

Organiser: Berlin Campus

Online - Worldwide

Map

Date

Start date: 28/05/2020

Start time: 11:30 AM

End time: 12:45 PM

Campuses

BIG PICTURE 2020
A fascinating event brought to students by the L'Oréal Professorship in Creativity Marketing

The rise of e-commerce in recent years has introduced new trends such as social selling, new marketplaces, subscription models, streaming, and virtual beauty.

In that context, services are an enabler and the next phase of L’Oréal’s digital transformation. They offer customers personalisation that goes beyond the products, delivering memorable beauty experiences.

Let’s dive into the challenge L’Oréal brought to ESCP students!
About the Big Picture Project

Big Picture is a yearly project and a powerful learning tool where students are projected into the heart of the creative process.
Big Picture is a very special opportunity for our students to work on a creative business brief for L'Oréal. Due to the restrictions caused by COVID-19, the 2020 edition is both inspiring and challenging. Student teams will work hard to produce original one-minute videos and recommendations, which they will present to a prestigious jury of L'Oréal executives. Rarely do students get to learn as much in one week as they do on this project. It presents a truly once-in-a-lifetime experience that opens up new career horizons and pushes their creative and business skills to new heights.

A step further for this 2020 edition

A multi-area challenge

55 students from 23 nationalities have been working remotely from more than 20 locations all over the world.
How many time zones?!

Marie Taillard - L'Oréal Professor of Creativity Marketing, ESCPMarie Taillard
L'Oréal Professor of
Creativity Marketing, ESCP

Rarely do students get the opportunity to learn as much in one week

This year, this project goes beyond only switching the traditional Big Picture format to online: it is about the ability for ESCP to entirely reimagine the process and reconfigure how the project can create extra value for the School, its students and L’Oréal.
Big Picture 2020 enables students to develop new skills. How does a team work online? How do you collaborate when your team are in India, China, Canada and Europe? It is also a highly multicultural challenge. The workshop offers opportunities for exchanges between different student profiles, learning to work together on an innovative project and finalising it under the pressure of a tight deadline.

This new online version will prepare students for the "new normal" of what the job market will expect from new recruits in the months and years to come. Students will learn and experiment new teamwork and digital skills thanks to this experience. Agility will be a key competency to activate throughout the week.
In addition, involving MSc in Digital Transformation Management & Leadership students for the first time will allow MSc in Marketing & Creativity students to get new insights from a data-driven approach.

What is the brief?

Luka Brekalo - Global e-Commerce Lead at L'OréalLuka Brekalo
Global e-Commerce Lead at L'Oréal

Vincent Arcin - Digital Services Factory Director at L'OréalVincent Arcin
Digital Services Factory Director at L'Oréal

Help us to imagine the services of tomorrow!

Develop and present your vision for the online experience in 2025 with a particular focus on the role of services within L'Oreal's e-commerce ecosystem.

What is the challenge?

Three questions to address:

  • Why is this vision innovative?
  • What value does the experience create for the consumer?
  • What is the business model behind it?

Jury members feedback

L’Oréal: Vincent Arcin (Global Digital Services Factory Director); Guive Balooch (Global Vice President & CTO New Business Ventures); Luka Brekalo (Global eCommerce Lead); Emma Shuttleworth (Talent Acquisition Director)
Re-Up Agency: Laurent François (Creative Strategist and Founder)
ESCP Business School: Marie Taillard (L’Oréal Professor of Creativity Marketing)

Jury members evaluated projects using five criteria:

Creativity/Innovation, Analysis, Business Sense/Impact, Execution & Presentation, Teamwork.

Outstanding edition, probably the best!

It was spectacular - students did a really outstanding job.
We are all very impressed by the work done, in particular in this pandemic context.

The quality of the recommendations was amazing: the pain points have been very well identified. The ability of students to present in a L'Oréal way has been impressive.

What a phenomenal week!
We are super proud of what students have been able to achieve this week.

Fabulous work led by high level of professionalism!

And the winners are...
1st Prize goes to Team 6.
Winners will get a chance to go to L'Oréal's campus in Paris to meet the digital team and share their findings.

1st Prize: AMI the beauty advisor
Team 6

Congratulations to Bianca Bosatra (Italian); Eliav Cohen (British/Spanish); Louise Dillie (French); Miguel Gaspar (Portuguese/South African); Gabrielle Otto (American/French); and Elena Simoni (Italian).

2nd Prize: Beautyfeel AI
Team 4

Congratulations to Dana Bennani (French); Paul-Oscar Gabay (French); Aidana Kaiyrbekova Aidana, (Kazakh); Drishya Ramesh (Indian); Marie Saugier (French); Zhongzhi Zhang, (Chinese).

3rd Prize: Eugenie
Team 7

Congratulations to Snehajeet Chatterjee (Indian); Anaïs Coulaud (French); Anastasia Grenkova (Russian); Aline Jakubowicz (German); Florian Steinbauer (German); and Michelle Tek (Malaysian).

Congratulations to all nine teams!

This challenge is brought to ESCP students by the L'Oréal Professorship in Creativity Marketing
Placed under the aegis of the ESCP Foundation, this Professorship with L'Oréal strengthens in a complementary way a major school’s scientific expertise and a leading company’s know-how on a crucial business issue, and on topical subjects such as big data and the use of behavioural sciences in innovation and marketing creativity.

Learn more about the L'Oréal Professorship in Creativity Marketing

Behind the scene with the students'teams - Check out the Instagram stories

Behind the scenes with the student teams
Our students share their amazing experience with you! Learn more about the ways they tackle the challenge day after day.

Check out the Instagram stories

Huge thanks to the L'Oréal coaches:

  • Vincent ARCIN
    Global Digital Services Factory Director
  • Luka BREKALO
    Global E-Commerce Lead - CDO Team
  • Kate CATANZANO
    Senior Open Innovation Project Manager
  • Christopher CAREY
    Global Marketing Manager - Garnier Fructis, Consumer Products Division
  • Max DANTE
    Marketing Project Manager - Giorgio Armani International, Luxe
  • Marine DRION
    Chef de projet Digital Biotherm & Biotherm Homme International, Luxe
  • Cyriaque HOUDOUX
    Online Brand Manager - Cadum/Ushuaïa/La Provencale Bio
  • Margot KHELIFI
    E-Commerce Platform Manager, Lancôme International, Luxe
  • Martin KOLB
    Intern CDO Team (Digital Communications & Community Engagement)
  • Maude PIRES
    Senior Digital Project Manager - La Roche Posay International, Active Cosmetics Division

Berlin, 05 May 2020. In the university ranking published today by the CHE University Ranking, ESCP Business School is listed in the top group in several categories. The Bachelor in Management received top marks in these areas, among others: general study situation, interdisciplinary references within the course offerings, adequate participant numbers within the course.

The students were extremely satisfied with the international orientation of the course offerings, especially with regard to foreign language modules.

For the CHE Ranking, which is published every two years, students are asked to evaluate their university. The Bachelor in Management was included in the CHE ranking for the first time this year.

"The Bachelor in Management is listed in the CHE Ranking for the first time and occupies the top groups in all areas," says Prof. Dr. Andreas Kaplan, Rector of ESCP Business School Berlin. "This is a great success for us. With this study programme, we have met the expectations of high school graduates looking for a Bachelor's programme in the field of economics.

Good grades were also given in digital literacy. "Our Bachelor students were particularly affected by the Corona crisis," Andreas Kaplan continues. "The closure of the universities fell in their final weeks of the semester and in the examination phase. The switch to online teaching required a high degree of flexibility and creative solutions to enable students to graduate within the given time frame".

Statement by Andreas Kaplan: https://escp.eu/news/check-online-lehrbetrieb-nur-48-stunden

Find out more about the Bachelor in Management here: https://escpbachelorblog.com/

The CHE University Ranking

According to its own information, the university ranking by the Centre for Higher Education Development (CHE) is the most comprehensive and detailed ranking in the German-speaking world with around 120,000 students surveyed and more than 300 universities and universities of applied sciences examined. In addition to facts about studies, teaching, equipment and research, the ranking includes students' assessments of the study conditions at their university. Further information and results are available at: www.zeit.de/hochschulranking 

Campuses

The Turin Campus presents the Admission Training Sessionan opportunity to get prepared for the ESCP admission tests.

The event is in Italian and is reserved for candidates who have already started their online application for the ESCP Bachelor in Management.

On the 28th of May 2020, from 5.00 p.m., our recruiters will help you understand the various steps needed to complete the online application in the best possible way, as well as give concrete advice on getting prepared for the interview.

If you wish to participate, please register here by May 27th.