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Jeanine Krause
Recruitment and Admissions Manager
msc.internationalsales@escp.eu
Book an appointment WhatsApp+49 173 3990321
Master of Science (MSc)
Sales 4.0 | International Sales Management
Be a key player in successful organisations
Objectives of the programme
Like other elements of business, the selling and sales management landscape in the 21st century is constantly evolving thanks to significant technological, economic, and social forces. Artificial intelligence, globalisation, social media and digitalisation are just a few aspects contributing to highly competitive and complex markets nowadays.
Yet what hasn’t changed is that without customers, there is no business. Due to the importance of the sales function in any growth-oriented and results-focused organisation, agile, ambitious, and culturally adept sales professionals are always in high demand — especially if you see yourself in leadership as a part of your career trajectory.
The Master of Science in International Sales Management at ESCP is one-of-a-kind programme that prepares you to:
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Master sales techniques and fundamentals as you learn to lead and manage salespeople, teams, and processes
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Leverage digital technologies in the evolving and complex sales and marketing environment
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Bring an intercultural perspective and approach to your company and career
As a student in Berlin and Paris, two vibrant European cities, learning with peers from around the world and taught by ESCP’s diverse faculty, you’ll strengthen the intercultural intelligence and competencies that are key to an international business career.
SALES 4.0 | Master in
International Sales Management
A foundation in international sales management opens you up to a wide range of job opportunities, with outstanding salary levels and rapid career advancement. Choosing this Master programme equips you with versatile and relevant skills that will serve you throughout your career in any industry, company, or country.
Sell to the world
In your classes, you will explore the critical role of sales, a core operational function in any business, alongside key topics in general management and marketing. This will be taught from a cross-cultural perspective, incorporating the latest advancements in sales, including artificial intelligence, big data, and other emerging trends.
You will gain a deeper understanding of why sales often serves as the fastest track to the executive suite and receive individual coaching to enhance your presentation and communication skills. Additionally, real-life consulting projects with major companies and one-on-one sessions with ESCP career advisors will help you identify the right sector and role for your career.
2024 Intake Profile
43 students
12 nationalities
5 continents
70%
Of our students have work experience of over 1 year
23
Is the average age of students starting this programme
79%
Are business/management graduates. All academic backgrounds are welcome
European Academic Director
Dr. Erik Hermann
Permanent Affiliate Professor of Marketing
Dr. rer. pol. / LL.M.
Erik Hermann holds the Chair of Marketing at the Berlin Campus for an interim period.
Research areas: AI in Marketing, AI for Social Good, Consumer Behavior / Psychology, Media Effects
Accreditation
The SALES 4.0 | Master in International Sales Management programme has been state-accredited by the Senate Administration for Education, Science and Research of the Federal State of Berlin. The programme is also an internationally recognised state-accredited Master of Science degree by the Accreditation Council through ACQUIN since 2016 and in accordance with the Bologna reform. ACQUIN's accreditation is valid until September 2031.
About ESCP’s MSc
Our goal is to train experts who will be rapidly able to adapt, progress, and lead in a globalised world. The choice of a Full-Time MSc corresponds to a professional project and gives young graduates and managers a combination of high-value skills and experiences sought by recruiters. Choosing this intensive format allows for immediate access to decision-making positions.
Master of Science (MSc)
Sales 4.0 | International Sales Management
Curriculum
Connecting to the global customer
A two-year full-time programme
Your learning journey begins in September and is structured over 6 terms. Beyond the academic modules, you'll get continuous career development support and access to the Careers Centre team to prepare you for the next step in your professional journey.
Please note that students from a non-business/non-economics background are required to participate in a preparatory course, which usually takes place a week before the official start of the programme. This course includes the fields of Accounting, Marketing, Finance, Economics, and Controlling.
Term 1: Sep - Dec Lay the groundwork for understanding consumers & building your sales toolkit
Berlin
Kicking off in Berlin, you’ll build a foundation for a successful sales career by diving into consumer insights and market analysis along with mastering essential sales techniques. Additionally, you’ll participate in a language course of your choice to prepare for global career opportunities and work environments.
Courses
- Strategic marketing & methods for gaining market insights
- Consumer behaviour & organisationsal buying
- Selling & negotiations
- Pricing
- Digital marketing
- Language course
Term 2: Jan - April Hone your cross-cultural leadership skills, take a seminar to the USA, choose electives
Berlin
Continuing in Berlin, this term highlights the dynamic and borderless nature of today’s global sales landscape. A key feature is the 1-week international seminar at a renowned hub for international sales research in Houston, USA, offering hands-on exposure to digital and global sales practices. Additionally, you will develop your quantitative skills in this selection of electives, and continue with your language course.
Courses
- Leadership in international sales
- Digitising the sales process (at the C.T. Bauer College of Business at the University of Houston)
- International management
- Cross-cultural competence for sales
- Language course
Electives (choose 2)
The selection of elective courses varies every year. Recent electives include:
- Financial accounting
- Corporate finance
- Economics for managers
- Managerial accounting and control
Term 3: May-July Get global insights into trade, supply chain management and law
Paris
At the Paris Campus, you’ll learn what you need to know to navigate the complexities of international sales and distribution, ensuring businesses can effectively reach and serve global markets. You’ll continue advancing in your language course.
Courses
- International channel management & retailing 4.0
- Supply chain management
- International marketing decisions
- International law of distribution
- Language course
Term 4: Sep - Jan Dive into research, complex systems, more electives and a hands-on company consultancy project
Berlin
After a brief summer break, your cohort will return to the Berlin Campus. You’ll prepare to critically evaluate research and conduct your own scientific work, while learning about the multifaceted aspects of driving significant societal change. You’ll also take 2 electives of your choice.
A critical career element of this programme takes place this term — the Company Consultancy Project (CCP). Over 2 months, you and your peers (from diverse Master’s programmes) will collaborate on a real-time challenge provided by a company or organisation. This project challenges you to put into practice the concepts you’ve learned in class and gives you valuable experience employers are looking for.
Courses
- Research methods
- Problem solving and decision making
- The organisational transition to sustainability
Electives (choose 2)
The selection of elective courses varies every year. Recent electives include:
- Strategic management
- Business information systems
- Business ethics
- Entrepreneurship
- Technology entrepreneurship
- Luxury marketing
Company Consultancy Projects (CCPs)
The CCP will require significant commitment and focus. Your group is expected to deliver a high-level analysis and make actionable recommendations that can realistically be implemented by the company.
You’ll learn how to work effectively as a team and hone your skills in:
- Project planning and management
- Data collection and analysis
- Development of hypotheses and recommendations
- Customer service & client interaction
- Public speaking and presentations
Throughout the project, guidance is provided by business experts with support from ESCP professors.
Company Consultancy Projects (CCPs) | ESCP Berlin Campus
Some Partner Companies
Henkel – Mercedes – EnBW – GreenAir – CM Consulting – Intersport – BearingPoint – Berlinhaus – Porsche Design – Beiersdorf – Allianz Partners – Women Economic Forum – Regenerative Marktwirtschaft – Kienbaum – Weleda – Colorsxstudios – Kuehne Climate Center – AmaliTech
CCP Examples
- Market validation and strategic go-to-market planning for alternative assets for a sustainable investment AI agent
- Maximizing engagement: insights into stakeholder perspectives and communication strategies
- Pilot electric truck rental programmes – advise on global best practices
- Brand awareness strategy – Putting CWS Workwear on the B2B and B2C map
- Developing a sales strategy for baked’s gluten-free product line in the German market
- Strategic Forecasting of Skin Care Market and Opportunity Mapping for Future Growth
- Sales strategy and business development for newest calculation module for sustainability
- Market expansion and go-to-market strategy for Southeast Asian eCommerce enabler into Europe
Term 5: Feb - April Research, write and defend your Master's thesis
Worldwide
You’ll have 12 weeks to complete an individual Master's Thesis with the guidance of an academic advisor. A Master Thesis demonstrates advanced research, analytical, organisational and problem-solving skills—highly valued in competitive job markets. As you develop expertise and contacts in your desired industry, a thesis can also serve as a launch pad for your career.
Term 6: May - Aug Do an internship, or start a permanent full-time job
Worldwide
You’ll finish your Master's journey with an internship (or a full-time permanent position), which must be a minimum of three months.
The internship, which you can do anywhere in the world, is an excellent opportunity to apply theoretical knowledge, get more hands-on experience, and build professional connections, all aimed at jumpstarting your career. ESCP’s European Career Centre provides support as you look for the right internship opportunity.
“In my thesis, I focused on “The Impact of Price Promotion on Organic Products,” and applied it during my internship to give recommendations on promotions. These experiences gave me the strategic sales knowledge I needed to successfully transition into the FMCG industry.”
Valeria Sklyarova
Class of 2019
Sales Development & Revenue Growth @ Kellanova
Here are some examples of companies and organisations at which students have previously completed internships:
L'Oréal – Barilla – KPMG Italia – Nestle – Bayer – Certos.ai – Lacoste – Workday – Canada Life – Audible GmbH – Henkel – GetHeroes – Accenture – Textron Aviation – Pleo Technologies GmbH – Montblanc – Planet Labs – Babbel GmbH
Alumni Testimonials
“Through this programme I discovered my passion for sales optimisation and pricing strategy in an international environment. My goal is to become a successful consultant in a prestigious consultancy, so I could transfer, share and apply my knowledge to important multinational companies in order to help them growing in a profitable and sustainable way.”
Constance Pfeiffer
Solutions Sales Executive
SAP
Class of 2018
Germany
“This master programme helped me a lot to acquire deep knowledge about working in a sales organization. Due to business games implemented in our studies and courses with industry experts, I gained many practical insights which will help me to become a successful sales manager. Furthermore, I made friends for life.”
Michael Kerkhoff
Manager, B2B Sales SaaS
Virta Ltd.
Class of 2019
Germany
Master of Science (MSc)
Sales 4.0 | International Sales Management
Careers
In a highly interconnected global marketplace, sales leaders are the driving force behind business growth and cross-border success. Companies actively seek professionals who can navigate these complex markets and deliver results.
Sales is much more than a job—it's a strategic path to success. The field offers a unique combination of dynamic challenges, personal growth, and significant earning potential. Top sales professionals become indispensable to their organisations, driving revenue, building global relationships, and shaping strategy in an ever-evolving landscape.
First positions of some of our graduates include: Account Strategist — Consultant — Sales Manager — Digital Marketing Manager — Outreach Manager —Sales Manager, DACH Region — Founder — Commercial Operations Specialist — Specialist Head of International Sales — Account Executive —Junior Merchandising Planner — Sales Development Representative — Senior Business Development Manager — Category Coordinator — International Business Developer — Digital Transformation Consultant — Senior Business Analyst
Unlock Your Career Potential
Take control of your career path with ESCP’s events, personalized guidance, and tools designed to support your success after graduation.
The European Careers Centre
Strategically Plan Your Next Steps
Transform your career aspirations into reality with our Careers Centre. Expert advisors across five European campuses guide you through a variety of professional development workshops as well as 1-on-1 advising sessions. You’ll also a platform with over 50,000 internship and job opportunities each year, plus cutting-edge digital resources to accelerate your success.
Connect Directly with Companies
Build valuable connections with HR leaders and industry experts at our diverse career events. From career fairs and company visits, we bring you face-to-face with hundreds of top employers throughout the year. These signature events give you exclusive networking opportunities with decision-makers from global companies, helping you launch your international career.
For non-EU graduates: living and working in Germany
Kickstart your career in Europe. The advantages of studying in Germany are well-known. Upon completion of a state-recognised degree, non-EU citizens may apply for an 18-month residence permit, which can be converted to a longer permit after obtaining a job. See more information here.
ESCP's Alumni Network: Stay connected and keep growing
With a global network of over 85,000 alumni across 150+ countries, you'll gain access to a dynamic community that can open doors to unparalleled opportunities – both during and after your studies.
The ESCP Alumni Association is dedicated to enriching your experience. From day 1 at ESCP, you'll become a lifelong member of the Association. You can enjoy numerous exclusive benefits far beyond graduation, including networking opportunities, career support, continuing education, and alumni discounts and offers.
Alumni testimonials
Karl BLATZ
Head of International Development at Kiddinx Media GmbH
Class of 2018
“After completing my studies at the ESCP, I ended up not being concerned by the question of whether I will find a job but was instead asking myself “What job offer will I accept?”. The combination of theoretical and practical knowledge, as well as an advanced network provided by ESCP gives you a real head start in the job market.”
Alejandra RIVAS
Business Development Manager at Adspert
Class of 2019
“The Master of International Sales Management at ESCP offers a truly international atmosphere where it is possible to learn and develop intercultural competences that are necessary in a globalized world.”
Nicola SIBLER
Account Strategist at Google
Class of 2018
“After finishing my bachelor degree in International Management, I started my own business specializing on the sublease of cinema screens. This showed me that more expertise in sales will be crucial to develop my future ideas.
The result of my research was that ESCP understood the need of well-educated sales managers and offered a similar study program. Therefore, I'm convinced that I have made the right decision to study such a unique master at ESCP.
I could imagine to work as a consultant for some years before I move on to launch my own business. Sales as an academic discipline is applicable to many fields.”
What companies say about sales
Dr. Gregor MATTHIES
Partner at Bain & Company
“As products converge more and more at their core, it is becoming important to have differences explained by an appropriately qualified salesperson and familiarise the customer with the value of one product or another - online, offline or by a combination of both.”
Dr. Gregor Matthies is a partner at Bain & Company in Munich and heads the European Automobile practice group. His expertise extends to the automotive sector and the aerospace industry. He mainly acquired his wide consulting experience through strategy development, organizational and restructuring projects for a range of international companies and in the private equity area.
In your opinion, what professional opportunities do I have as a graduate from this course of study at a company like Bain & Company and why would you hire me in particular?
The possibilities of being employed at Bain & Company are very good with a corresponding international qualification as offered here at ESCP. Of course we also attach great value to excellent marks and the personality of the candidate.
We are primarily interested in recruiting employees who are knowledgeable in sales, as there are more and more topics in our project and customer portfolio that need to be dealt with.
In your view, which professional opportunities do I have as a graduate of this course of study in the automotive industry?
I see great opportunities for graduates in the car industry as well for graduates of this course of study. As vehicles are becoming increasingly less differentiated and the objective criteria like quality and workmanship become more and more alike, it becomes increasingly important for these products to be appropriately positioned, actually marketed and provided with a relevant marketing message. In this respect, a combination of marketing and sales with the knowledge of the various channels that are now available is a real asset. The automotive sector therefore urgently needs well trained salespeople.
Jochen BÖRINGER
Partner at McKinsey & Company
“Routine tasks are automating, and sales will become increasingly professionalised through the use of digital technologies and advanced analytics. The profile of a successful sales leader is changing. Graduates with a focus on sales management should therefore have excellent career opportunities.”
Jochen Böringer is a partner at McKinsey & Company and has 15 years’ experience in commercial excellence topics, eight of which in consulting and seven in the industry. He is a leader in European marketing and sales activities in chemistry, energy, basic materials as well as oil and gas.
What do you think makes the course "International sales Management" at ESCP special and therefore desirable?
To me, the International Sales Management course is a good choice because it combines practical sales skills with a sound academic education. At the same time, the Master places emphasis on relationship skills and has a very strong international connection, which is important for the future in the field of sales.
What professional opportunities do I have as a graduate from this course of study at your company and why would you hire me in particular?
At McKinsey, we focus our marketing and sales expertise in what we call Marketing & Sales Practice. Here we appoint applicants directly from the university. We are looking for people who have already gained relevant marketing and sales experience during their studies and internships. That also applies to graduates from this course of study.
Master of Science (MSc)
Sales 4.0 | International Sales Management
Admissions
Requirements
- A Bachelor degree* with a minimum of 180 ECTS from a state-accredited institution of higher education i.e university
- Applicants will preferably** have a degree in economics, social or natural sciences, or engineering
- Fluency in English: Cambridge C1 certificate, TOEFL, TOEIC or IELTS scores, OR English test during the Admission Test Day
- 0-2 years of full-time work experience
*You may submit an application in the last year of your undergraduate studies, if you expect to have completed your Bachelor degree by the time you start the MSc.
**Students from a non-business/economics background are required to participate in a preparatory course prior to the start of the programme. This course will include the topics of accounting, marketing, finance, economics, and controlling.
For applicants from China, India, and Vietnam
Applicants who have obtained a degree from the aforementioned countries must have an APS (Akademische Prüfstelle) Certificate in order to be able to apply for a German study visa. Please be aware that the process can take several months.
The APS is a joint institution of the German Embassy and the German Academic Exchange Service (DAAD) that serves to verify the authenticity of educational degrees and certificates. Learn more here:
The Application Process
Step 1: Application form
Applications are made online. After creating your account, please choose "Master - Master of Sciences" in the "Admission" section.
Admission process
To apply for the SALES 4.0 - Master in International Sales Management programme, you must submit the following documents:
- Letter of motivation (half page)
- Photocopy of passport or identity card
- Your resume (curriculum vitae)
- Transcripts of records of all years of higher education (certified copies) and current weighted average mark and/or expected final grade
- Bachelor degree - if you hold it already - original or certified copy
Optional:
- The score on a standardized English language test, dated no later than 2 years ago
- GMAT score. In this case, applicants will be exempt from the online logic test (see below).
Step 2: Completion of a video interview via Kira Talent
Process
After your online application has been reviewed, eligible candidates will be invited to complete a video interview on Kira Talent – an online platform via which we ask you interview questions, and you record yourself answering them. This video interview aims to provide a middle step in the application process in order to give all candidates a fair chance to present themselves.
Once you receive the invitation from us by email, you will have one week to complete the interview. Because the interview is recorded, you can take it any time that week.
Please note: you should schedule 45 minutes for the interview. You can practice as much as you need but please be aware that once you start the official assessment, it is not possible to pause or take breaks.
Step 3: Personal Interview
Online tests and personal interview
Candidates who have successfully passed the background evaluation and have submitted the video interview via Kira, will be invited to the online Admission Day. The Day consists of:
- Online deductive and numerical logic test. Here you will find more information and practice tests. On the Admisson Day, you will have to complete the Numerical Reasoning Test and the Deductive Reasoning Test (the Mobile-Enabled Interactive Versions for both).
- Individual interview
- English test (written, oral)
- Applicants whose first language is English or who provide the result of a standardized language test not older than two years are exempt (TOEFL written 600; TOEFL IBT 100; TOEFL computer based 250; IELTS 7)
Step 4: Confirmation
Candidates will be admitted on rolling basis.
Admission Calendar
To start or continue an application for the September 2025 intake, please click here.
| Application Deadline |
Logic test (if applicable) |
Admission Test Day (with ESCP Berlin) |
|---|---|---|
| 20 Nov 2024 | 10 Dec 2024 | 11-12 Dec 2024 |
| 8 Jan 2025 | 28 Jan 2025 | 29-31 Jan 2025 |
| 5 Feb 2025 | 25 Feb 2025 | 26-28 Feb 2025 |
| 7 Mar 2025*** | 27 Mar 2025 | 28 & 31 Mar 2025 |
| 8 Apr 2025 | 28 Apr 2025 | 29-30 Apr 2025 |
| 5 May 2025 | 23 May 2025 | 26-28 May 2025 |
| 3 Jun 2025 | 24 Jun 2025 | 25-26 Jun 2025 |
| 30 Jun 2025 | 18 Jul 2025 | 21-22 Jul 2025 |
***Due to the required time it takes to obtain a German study visa, the final application deadline for non-EU/EEA applicants is early March 2025. This final deadline does not apply If you come from one of the following countries (from which you do not need a visa to enter Germany for study purposes): Australia, Canada, Israel, Japan, South Korea, the UK, or USA
Master of Science (MSc)
Sales 4.0 | International Sales Management
Fees & Financials
Application Fees
The application fee is €130 for all candidates. Please note that the application fee is non-refundable.
Tuition Fees
For those entering the MSc in September 2025, the fees are set at:
- Tuition fee: €15,100 per year
- Student service and registration costs: €1,500 per year
Total programme costs:
- €33,200 for European and non-European students
For any additional year until graduation, reduced student service and administrative costs (€1,000) are payable.
The above costs already include the lifelong ESCP Alumni membership, administrative & service costs, and the international SOS mobility support. Travel & accommodation costs are not included for all classes on ESCP campuses (Berlin, London, Paris, Madrid, Turin or Warsaw).
Applicants who are offered a place must confirm their acceptance and pay a non-refundable deposit of €3,000, which will be deducted from the total tuition fees.
Estimated Cost of Living
When planning your studies, consider the monthly cost of living in Berlin and Paris. Please note that the figures provided are estimates, as expenses will vary based on your choice of accommodation and lifestyle preferences.
| Berlin | Paris | |
|---|---|---|
| Accommodation | €750 | €900 |
| Living costs | €450 | €625 |
| Transport and leisure | €250 | €400 |
| TOTAL | €1,450 | €1,925 |
External Funding Options
For more information about external scholarships and a copy of our scholarship guide, please feel free to email msc.internationalsales@escp.eu.
Master of Science (MSc)
Sales 4.0 | International Sales Management
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