MSc in
SALES 4.0 - Master in International Sales Management

Master of Science (MSc)
Sales 4.0 | International Sales Management
Be a key player in successful organisations

European Academic Director

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Dr. Erik Hermann

Permanent Affiliate Professor of Marketing

Dr. rer. pol. / LL.M.
Erik Hermann holds the Chair of Marketing at the Berlin Campus for an interim period.
Research areas: AI in Marketing, AI for Social Good, Consumer Behavior / Psychology, Media Effects

Accreditation

The SALES 4.0 | Master in International Sales Management programme has been state-accredited by the Senate Administration for Education, Science and Research of the Federal State of Berlin. The programme is also an internationally recognised state-accredited Master of Science degree by the Accreditation Council through ACQUIN since 2016 and in accordance with the Bologna reform. ACQUIN's accreditation is valid until September 2031.

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About ESCP’s MSc

Our goal is to train experts who will be rapidly able to adapt, progress, and lead in a globalised world. The choice of a Full-Time MSc corresponds to a professional project and gives young graduates and managers a combination of high-value skills  and experiences sought by recruiters. Choosing this intensive format allows for immediate access to decision-making positions.

Master of Science (MSc)
Sales 4.0 | International Sales Management
Curriculum

Alumni Testimonials

“Through this programme I discovered my passion for sales optimisation and pricing strategy in an international environment. My goal is to become a successful consultant in a prestigious consultancy, so I could transfer, share and apply my knowledge to important multinational companies in order to help them growing in a profitable and sustainable way.”

Constance Pfeiffer
Solutions Sales Executive
SAP
Class of 2018
Germany

“This master programme helped me a lot to acquire deep knowledge about working in a sales organization. Due to business games implemented in our studies and courses with industry experts, I gained many practical insights which will help me to become a successful sales manager. Furthermore, I made friends for life.”

Michael Kerkhoff
Manager, B2B Sales SaaS
Virta Ltd.
Class of 2019
Germany

Master of Science (MSc)
Sales 4.0 | International Sales Management
Careers

Unlock Your Career Potential

Take control of your career path with ESCP’s events, personalized guidance, and tools designed to support your success after graduation.

The European Careers Centre

For non-EU graduates: living and working in Germany

Kickstart your career in Europe. The advantages of studying in Germany are well-known. Upon completion of a state-recognised degree, non-EU citizens may apply for an 18-month residence permit, which can be converted to a longer permit after obtaining a job. See more information here.

ESCP's Alumni Network: Stay connected and keep growing

With a global network of over 85,000 alumni across 150+ countries, you'll gain access to a dynamic community that can open doors to unparalleled opportunities – both during and after your studies.

The ESCP Alumni Association is dedicated to enriching your experience. From day 1 at ESCP, you'll become a lifelong member of the Association. You can enjoy numerous exclusive benefits far beyond graduation, including networking opportunities, career support, continuing education, and alumni discounts and offers.

Alumni testimonials

Valeria Sklyarova

Sales Development & Revenue Growth Manager at Kellanova
Class of 2019

 

“My career started in luxury hospitality, but I wanted to dive deeper into sales. During my studies, I developed my skills and made the pivotal decision to switch to the FMCG (Fast-Moving Consumer Goods) industry.” Read more here.

Karl BLATZ

Head of International Development @ Kiddinx Media GmbH
Class of 2018

 

“After completing my studies at the ESCP, I ended up not being concerned by the question of whether I will find a job but was instead asking myself “What job offer will I accept?”. The combination of theoretical and practical knowledge, as well as an advanced network provided by ESCP gives you a real head start in the job market.”

Alejandra RIVAS

Business Development Manager @ Adspert
Class of 2019

 

“The Master of International Sales Management at ESCP offers a truly international atmosphere where it is possible to learn and develop intercultural competences that are necessary in a globalized world.”

Nicola SIBLER

Agency Lead, Strategic Partnerships DACH @ Google
Class of 2018

 

“My decision to apply to the MISM programme was driven by a strong conviction that sales is a fundamental and pervasive skill in many facets of life. I've always believed that whether it's convincing colleagues of a new strategy in a consulting project or simply deciding on a vacation spot with friends, the core principles of "selling" an idea or outcome are present.” Read more.

What companies say about sales

Dr. Gregor MATTHIES

Partner at Bain & Company
“As products converge more and more at their core, it is becoming important to have differences explained by an appropriately qualified salesperson and familiarise the customer with the value of one product or another - online, offline or by a combination of both.”

 

Dr. Gregor Matthies is a partner at Bain & Company in Munich and heads the European Automobile practice group. His expertise extends to the automotive sector and the aerospace industry. He mainly acquired his wide consulting experience through strategy development, organizational and restructuring projects for a range of international companies and in the private equity area.

In your opinion, what professional opportunities do I have as a graduate from this course of study at a company like Bain & Company and why would you hire me in particular?

The possibilities of being employed at Bain & Company are very good with a corresponding international qualification as offered here at ESCP. Of course we also attach great value to excellent marks and the personality of the candidate.

We are primarily interested in recruiting employees who are knowledgeable in sales, as there are more and more topics in our project and customer portfolio that need to be dealt with.

In your view, which professional opportunities do I have as a graduate of this course of study in the automotive industry?

I see great opportunities for graduates in the car industry as well for graduates of this course of study. As vehicles are becoming increasingly less differentiated and the objective criteria like quality and workmanship become more and more alike, it becomes increasingly important for these products to be appropriately positioned, actually marketed and provided with a relevant marketing message. In this respect, a combination of marketing and sales with the knowledge of the various channels that are now available is a real asset. The automotive sector therefore urgently needs well trained salespeople.

Jochen BÖRINGER

Partner at McKinsey & Company
“Routine tasks are automating, and sales will become increasingly professionalised through the use of digital technologies and advanced analytics. The profile of a successful sales leader is changing. Graduates with a focus on sales management should therefore have excellent career opportunities.”

 

Jochen Böringer is a partner at McKinsey & Company and has 15 years’ experience in commercial excellence topics, eight of which in consulting and seven in the industry. He is a leader in European marketing and sales activities in chemistry, energy, basic materials as well as oil and gas.

What do you think makes the course "International sales Management" at ESCP special and therefore desirable?

To me, the International Sales Management course is a good choice because it combines practical sales skills with a sound academic education. At the same time, the Master places emphasis on relationship skills and has a very strong international connection, which is important for the future in the field of sales.

What professional opportunities do I have as a graduate from this course of study at your company and why would you hire me in particular?

At McKinsey, we focus our marketing and sales expertise in what we call Marketing & Sales Practice. Here we appoint applicants directly from the university. We are looking for people who have already gained relevant marketing and sales experience during their studies and internships. That also applies to graduates from this course of study.

Master of Science (MSc)
Sales 4.0 | International Sales Management
Admissions

Requirements

*You may submit an application in the last year of your undergraduate studies, if you expect to have completed your Bachelor degree by the time you start the MSc.

**Students from a non-business/economics background are required to participate in a preparatory course prior to the start of the programme. This course will include the topics of accounting, marketing, finance, economics, and controlling.

For applicants from China, India, and Vietnam

Applicants who have obtained a degree from the aforementioned countries must have an APS (Akademische Prüfstelle) Certificate in order to be able to apply for a German study visa. Please be aware that the process can take several months.

The APS is a joint institution of the German Embassy and the German Academic Exchange Service (DAAD) that serves to verify the authenticity of educational degrees and certificates. Learn more here:

• APS India
• APS China
• APS Vietnam

The Application Process

Admission Calendar

To start or continue an application for the September 2025 intake, please click here.

Due to the time required to obtain a German study visa and the mandatory presence in Berlin by early September, we are only currently accepting 2025 applications from EU/EEA citizens, or citizens from countries that do not need a visa to enter Germany for study purposes: the United Kingdom, Australia, Canada, Israel, Japan, South Korea, or the United States.

Master of Science (MSc)
Sales 4.0 | International Sales Management
Fees & Financials

Application Fees

The application fee is €130 for all candidates. Please note that the application fee is non-refundable.

Tuition Fees

For those entering the MSc in September 2025, the fees are set at:

• Tuition fee: €15,100 per year
• Student service and registration costs: €1,500 per year 

Total programme costs:

•  €33,200 for European and non-European students

For any additional year until graduation, reduced student service and administrative costs (€1,000) are payable.

The above costs already include the lifelong ESCP Alumni membership, administrative & service costs, and the international SOS mobility support. Travel & accommodation costs are not included for all classes on ESCP campuses (Berlin, London, Paris, Madrid, Turin or Warsaw).

Applicants who are offered a place must confirm their acceptance and pay a non-refundable deposit of €3,000, which will be deducted from the total tuition fees.

Estimated Cost of Living

When planning your studies, consider the monthly cost of living in Berlin and Paris. Please note that the figures provided are estimates, as expenses will vary based on your choice of accommodation and lifestyle preferences.

ESCP Merit-Based Scholarships

ESCP Berlin offers a limited number of merit-based scholarships to outstanding Specialised Master applicants for the 2025 intake. These scholarships are awarded based on academic excellence, test scores, motivation, extracurricular achievements, and overall quality of the admissions interview.​

To be considered for a merit-based scholarship, you must submit a separate scholarship form, which can be found here, at the same time as your programme application. If admitted, your scholarship decision will be communicated at the same time.

For detailed information, please refer to our Frequently Asked Questions. If you have any further questions, contact us at scholarships_berlin@escp.eu.

External Funding Options

For more information about external scholarships and a copy of our scholarship guide, please feel free to email msc.internationalsales@escp.eu.

Master of Science (MSc)
Sales 4.0 | International Sales Management
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