Certificate
Business Competence Programme
On-site in Berlin, London, Madrid, Paris or Turin
OR online
Duration
72 hours (3 modules)
Next sessions
March and September (Face-to-face)
Online (see calendar)
Language of instruction
English
Certificate
Business Competence Programme
Flexibility to upgrade to Executive MBA or General Management Programme
The Business Competence Programme is an executive education programme. It consists of three Executive MBA modules: Marketing, Strategy and Corporate Finance. Each module can be chosen separately or as a series. You will gain profound knowledge which you will then be able to use in your daily work life.
The Business Competence Programme is a standalone programme but also forms an integral part of the ESCP Executive MBA: the 3 modules are core courses of the Executive MBA and the General Management Programme. Credits from the Business Competence Programme can be transferred to the Executive MBA or the General Management Programme.
Knowledge- and skills-focused modules will enhance your career development: learn essentials, connect to equals and build your network.
Curriculum & Calendar
Marketing • The focus of the course is to review essential concepts, theories, models, and frameworks of marketing with the purpose to apply them back to business contexts. The objective is to develop the competences and the necessary knowledge to a company manager who is exposed to marketing issues/decisions, outlining as well the marketing management differences, according to the sector and segment (consumer/business and commodities/services).
The course adopts a managerial and decision-making oriented perspective.
Learning Outcomes
At the end of the course, participants will be able to:
- Analyse consumer and organisational buyer behaviour and conduct marketing research;
- Identify and select market segments and position and differentiate the market offering;
- Design a product and branding strategy and develop price strategies and programmes;
- Design and manage marketing channels;
- Develop an overall marketing strategy and design a marketing plan;
- Implement a consistent marketing mix.
Next dates
- Paris: 2-4 May 2024
- Berlin: 5-7 September 2024
- Turin: 3-5 October 2024
- Madrid: 7-10 October 2024
- Online: 18 November - 21 December 2024
Strategy • This course provides you with key frameworks and concepts in strategic management. It shows you that a firm must have a clear vision and clear objectives before formulating its strategy, taking also into account the corporate culture. The course makes you aware of the need for strategic analysis and teaches you to apply the appropriate tools. While strategic decisions at the corporate level, the business unit level and the functional level are important, the course also links strategy formulation to strategy implementation.
Learning Outcomes
At the end of the course, participants will be able to:
- Understand key frameworks and concepts in strategic management;
- Link vision, mission, and objectives to strategy;
- Master tools for strategic analysis (such as the value chain, the Five Forces, benchmarking or SWOT);
- Formulate corporate level strategies as well as business-level and selected functional strategies;
- Anticipate the consequences of strategy formulation for strategy implementation.
Next dates
- Paris: 7-9 March 2024
- Berlin: 14-16 March 2024
- London: 29 February - 2 March 2024
- Online: 18-31 March 024
Corporate Finance • The major aim of this course is to introduce participants to basic concepts, principles, and tools of corporate finance. As the financial manager acts as an intermediary between the firm’s operations and financial markets, the course also considers the financial system, financial markets, and the role of investors as well as of financial managers. Hence, the course covers financial theory as well as the application of financial models and instruments.
Learning Outcomes
At the end of the course, participants will be able to:
- Describe the general objectives and the main instruments of corporate finance;
- Use discounted cash flow (DCF) methodology in making investment decisions and valuing
- companies, stocks and bonds;
- Critically evaluate capital budgeting decisions under uncertainty;
- Appreciate the importance of relating and measuring risk and return in finance;
- Understand the technical aspects of portfolio theory;
- Use their skills for discussing capital structure and cost of capital;
- Appreciate the significance of international financial markets in making financial decisions.
Next dates
- Turin: 9-11 May 2024
- Paris: 30 May - 1 June 2024
- Berlin: 25-28 June 2024
- Online: 27 May 27 - 29 June 2024
Admission criteria
- A previous university degree: Bachelor, Master’s degree or equivalent in any discipline
- A minimum of five years’ managerial-level experience, based on the demonstration of managerial skills and potential for success within your company
- Fluency in English: courses are taught in English and all coursework must be submitted in English