Last Friday, 18th September, the opening of the new Academic Year in Turin took place. Four top managers, who share ESCP's principles and mission, welcomed the new students virtually.
The Opening Ceremony was streamed with a new "phygital" format: students attended the event in total safety from home, and enjoyed the guests' speech on ESCP's YouTube channel. Prof. Léon Laulusa, Directeur général adjoint, Executive Vice-President and Dean for Academic and International Affairs, with the President of the Turin Campus Prof. Francesco Profumo and the Dean Prof. Francesco Rattalino, introduced the theme of the event, "The Choice": understood in its different declinations, from professional to personal, the "choice" is the thread that tied the speeches of the patrons, who were called on to give their contribution on four key topics for the Business School - Entrepreneurship, Digital Transformation, Intercultural Management and Sustainability.
The close collaboration with important international and innovative companies, who believe and invest in the new generations, is, in fact, one of the pluses of the Business School that invited Marco Bulgheroni, Electrolux Senior Vice President Global Product Category Food Preparation, patron of the Bachelor in Management; Mauro Giacobbe, Facile.it President and CEO, patron of the Master in Management; Matteo Lunelli, Ferrari Trento President and CEO, patron of the Master in International Food & Beverage Management; and Donatella Pinto, Comau Head of Human Resources and FCA Group Head of Global Learning, patron of the MBA in International Management.
The event was moderated by Francesco Venuti, Academic Director of the Master in International Food and Beverage Management and of the Executive MBA at ESCP Turin Campus.
Despite the COVID-19, 2020 is proving to be another record year for ESCP Turin Campus. In recent years, the policy of internationalisation of the Business School and the growth of the educational offer have led to a significant increase in enrolment. Actions aimed at making the Campus more and more international, innovative and competitive have exponentially increased its attractiveness: since 2015 the number of ESCP students in Turin has more than quadrupled from 134 to 655, this year divided into 533 students physically present in the classroom and 122 enrolled in the online MIM track.
Young talents who come from America, Asia and Africa, as well as from all over Europe, to continue their studies at the Italian headquarters of the Business School: in the Academic Year 2020-2021, in fact, there will be 43 different nationalities represented in class. The general percentage of internationality is 56% and reaches its peak in the online MIM track class with 95% of foreign students.
The ESCP Academic Year starts with a new setup and lessons delivered in a blended formula, which integrates physical presence and e-learning to cope with the new reality dictated by the COVID-19 emergency. To ensure social distancing measures, the International Business School has in fact introduced a hybrid teaching approach.
Good luck to all our students on your journey at ESCP Business School!
If you missed the live event, you can catch up on YouTube.