ESCP Business School’s MSc in Marketing & Creativity has been ranked 4th worldwide in the QS Business Masters Rankings 2024, Masters in Marketing category.
The QS ranking measures five key indicators: employability, thought leadership, value for money, alumni outcomes, and class and faculty diversity. In the employability category, ESCP Business School performed amongst the top 0.4% globally, with an indicator score of 94.5. The School also received an overall score of 98.6 out of 100 for value for money, and scored 93.6 for diversity. The MSc in Marketing & Creativity Class of 2022 reported an average worldwide starting salary of €55,900.
These excellent scores reaffirm the importance and relevance of creative marketing skills for the future of work.
The MSc in Marketing & Creativity is an innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills. During nine months of full-time courses at our London and Paris campuses, students are exposed to a variety of learning activities aimed at preparing the next generation of marketers to creatively tackle strategic challenges and to take responsible, ethical decisions.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, social impact challenges, guest speakers, and a minimum four-month professional experience (internship or direct employment). It allows participants to immediately apply what they have learnt to real-life business challenges. Students can choose one of two Specialisation Tracks: Entrepreneurship & Digital Transformation and Fashion & Luxury.
The MSc in Marketing & Creativity fosters creativity and critical thinking using a systematic approach. The programme teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems. The programme equally aims to develop students’ leadership skills in a diverse world.
One of the biggest challenges in the Marketing industry is to change the perception of Marketing programmes solely shaping profit-generators, and to instead showcase how students become critical participants in debates related to social and environmental impact. ESCP’s MSc in Marketing & Creativity enables students to develop the mindset and tools to lead and manage within a context of accelerated transformation and increasing social and environmental concerns.
The combination of a unique programme focus, teaching methodology and up-to-date content in marketing equips students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Chloe Preece, Associate Professor of Marketing and Academic Director of the programme says: “We are delighted to see the MSc in Marketing & Creativity ranked 4th worldwide. This is a real testament to our wonderful community of students, alumni, staff and corporate partners.
“The programme's focus on the interface between creativity and analytical thinking is unique and increasingly urgent in responding to the most pressing challenges of the contemporary business environment. The ranking reflects our cutting-edge approach to teaching and learning and our focus on professional development in working with some of the biggest brands in the world on consultancy projects and creative seminars. These equip our students with a critical business understanding, an agile mindset, international perspectives and the practical skills they need to become purpose-driven leaders who have a positive impact on the world.”
Professor Kamran Razmdoost, Dean of ESCP Business School’s London Campus says: “The MSc in Marketing and Creativity is a great example of how we build a resilient and innovative community of students, alumni, corporate partners, professors and staff who work together to identify and nurture the best marketing talent. The QS ranking signals the success of the programme. Congratulations to students, alumni and everyone who contributes to this flagship MSc programme.”
Eligibility and Career Progression Fit Quiz: Wondering if MSc in Marketing and Creativity is right for you? Check your eligibility and career-progression fit by taking this 4-minute quiz.
The next edition of the MSc in Marketing & Creativity starts in January 2024. Find out more at escp.eu/mmk.