Chloe’s research is in the field of marketing, specifically marketing within the arts and creative industries. To date this research has focused on production and consumption issues in the arts and how this translates into social, cultural and economic value. She has published in journals such as the Journal of Consumer Research, Annals of Tourism Research, European Journal of Marketing, Journal of Marketing Management; and Journal of Macromarketing. She co-edited the second volume of Marketing the Arts for Routledge, published in 2023.
Chloe is currently chair of the Arts, Heritage, Non-Profit and Social Marketing Special Interest Group of the Academy of Marketing. She is also on the Research Committee of the Academy of Marketing and is on the editorial board of Annals of Tourism Research, the Journal of Marketing Management, Arts and the Market and the Journal of Customer Behaviour. Chloe has received research grants from the AHRC as a researcher on the multi-million-pound StoryFutures and StoryFutures Academy projects and from the BA/Leverhulme Small Research Grants. She has presented her work at institutions and conferences around the world, including at Sotheby’s Institute and the Barbican Arts Centre as part of a public engagement programme.
Chloe has a degree from McGill University and an MA and PhD from King’s College London and is a Senior Fellow of the Higher Education Academy. She previously worked at Royal Holloway, University of London and Kent Business School.
Chloe is currently the Academic Director of the MSc in Marketing & Creativity.