Preece Chloe | ESCP Business School

Chloe Preece

Full Professor of Marketing

Department : Marketing
Campus : London

Chloe’s research is in the field of marketing, specifically marketing within the arts and creative industries. To date this research has focused on production and consumption issues in the arts and how this translates into social, cultural and economic value. She has published in journals such as the Journal of Consumer Research, Annals of Tourism Research, European Journal of Marketing, Journal of Marketing Management; and Journal of Macromarketing. She co-edited the second volume of Marketing the Arts for Routledge, published in 2023.

Chloe is currently chair of the Arts, Heritage, Non-Profit and Social Marketing Special Interest Group of the Academy of Marketing. (…)

Chloe is currently chair of the Arts, Heritage, Non-Profit and Social Marketing Special Interest Group of the Academy of Marketing. She is also on the Research Committee of the Academy of Marketing and is on the editorial board of Annals of Tourism Research, the Journal of Marketing Management, Arts and the Market and the Journal of Customer Behaviour. Chloe has received research grants from the AHRC as a researcher on the multi-million-pound StoryFutures and StoryFutures Academy projects and from the BA/Leverhulme Small Research Grants. She has presented her work at institutions and conferences around the world, including at Sotheby’s Institute and the Barbican Arts Centre as part of a public engagement programme.

Chloe has a degree from McGill University and an MA and PhD from King’s College London and is a Senior Fellow of the Higher Education Academy. She previously worked at Royal Holloway, University of London and Kent Business School.

Chloe is currently the Academic Director of the MSc in Marketing & Creativity.

PUBLICATIONS

Reframing art online through collective meaning-making

JOURNAL OF MARKETING MANAGEMENT, 39 (17-18), 1710-1737

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

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Academic Articles

2026

Portals and pixels: The embodied enchantment of virtual reality

Academic Articles

2025

Let’s ROC: a dynamic experience-based roadmap for relational engagement

Books

2025

The Power of Consumer Creativity

Academic Articles

2024

Multiple embodiment relations: sense-making in dissociative experiences

Academic Articles

2024

Theorizing regressive nostalgia

Academic Articles

2024

Time to imagine an escape: Investigating the consumer timework at play in augmented reality

Academic Articles

2023

Publish or perish

Academic Articles

2023

Towards glitch pedagogy

Academic Articles

2023

Tourism research with ‘double-eyes’

Academic Articles

2023

Reframing art online through collective meaning-making

Research and expertise

News & events

Events

Events