Martin Kupp, Professor of Entrepreneurship and Strategy at ESCP, Featured in the Top 50 Bestselling Case Authors 2023/24
ESCP Business School is proud to announce that Martin Kupp, Professor of Entrepreneurship and Strategy, has been ranked among the Top 50 Bestselling Case Authors for 2023/24, securing the 40th position. This prestigious ranking, published by The Case Centre, highlights the most prolific and influential authors in the field of case studies, a vital teaching method for developing practical management and entrepreneurship skills.
A Recognized Expert in Case Method Teaching
Martin Kupp joined ESCP as a Professor of Entrepreneurship and Strategy and also teaches at the European School of Management and Technology (ESMT) in Berlin. He has dedicated much of his career to teaching through case studies. Since 2009, Martin Kupp has been a workshop instructor at The Case Centre, where he has led more than 40 training events. His extensive experience in creating and teaching case studies is recognized globally.
In 2024, he will co-publish a book with Urs Mueller titled The Ultimate Case Guide: How to Successfully Write and Teach Case Studies. This book aims to provide practical tools for educators and professionals eager to excel in writing and teaching case studies.
The Impact of Case Studies in Education
For Martin Kupp, teaching through his own case studies strengthens his credibility with participants. According to him
Teaching a case you have written places you in a position of expertise, respected for your in-depth knowledge of the subject and your connections with key practitioners.
Martin KuppProfessor of Entrepreneurship and Strategy
His teaching approach, centered on enthusiasm and expertise, inspires students to engage more deeply in the learning process and develop a passion for the subject at hand.
Entrepreneurship at the Heart of His Expertise
Beyond his academic contributions, Martin Kupp is also an entrepreneur. In 2020, he co-founded Renaissance Fusion, the first European startup in the field of fusion energy, with the aim of bringing this technology out of the lab and into the electrical grid. His areas of expertise include entrepreneurial decision-making, business expansion, and competitive strategy, all of which he addresses in his case studies and teaching.
A Well-Deserved Recognition
Martin Kupp’s inclusion in the Top 50 Bestselling Case Authors 2023/24 highlights his continued commitment to innovating management education and positively influencing tomorrow’s leaders through his case studies.
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