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Martin Kupp is associate professor for entrepreneurship and strategy at ESCP Europe, Paris and a visiting professor at the European School of Management and Technology, Berlin. Before that Martin worked as a program director at ESMT, Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.

Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, incubation and acceleration, business strategy in technology markets, and the relationship between the arts and business.

Martin’s recent publications have appeared in California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institutions around the world. His recent book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them. In 2019 Martin co-founded with Francesco Volpe the first continental european fusion start-up, Renaissance Fusion.

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59 publications

Journal Article

2019

KUPP, M., B.SCHMITZ, J.HABEL

When do family firms consider issuing external equity? Understanding the contingent role of families’ need for control

JOURNAL OF FAMILY BUSINESS MANAGEMENT, Vol. 9, No. 3, 271 - 296

Chapter

2019

KUPP, M., J.EHLERS, A.SANCHEZ, L.RODRIGUEZ

InCuba: How we kicked of Cuba's first Incubator at the university of Havana

In: Entrepreneurship, Small Business and Education in Developing Countries, Tenfelde, Walter Hampp Verlag, 107 - 124

Published Case Study

2019

KUPP, M., N.TAVASOLLI, J.ANDERSON

M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor

Harvard Business School Publishing

Published Case Study

2019

KUPP, M., R., C.SHELDON

Biomarin: Commercializing a rare orphan drug worldwide: partner or go it alone?

Digital-Stories.eu

Journal Article

2017

KUPP, M., J.ANDERSON, J.RECKHENRICH

Why Design Thinking needs a Rethink for Business

MIT SLOAN MANAGEMENT REVIEW, 59 (1), 42 - 44

Journal Article

2017

KUPP, M., M.MARVAL, P.BORCHERS

Corporate accelerators: fostering innovation while bringing together startups and large firms

JOURNAL OF BUSINESS STRATEGY, 38 (6), 47-53

Journal Article

2017

SHELDON, R., C., M.KUPP

A Market Testing Method Based on Crowd Funding

STRATEGY AND LEADERSHIP, 45:4, 19-23

Journal Article

2017

BENYAYER, L.-D., M.KUPP

Responding to open business models

JOURNAL OF BUSINESS STRATEGY, 38 2, 33-40

Published Case Study

2017

KUPP, M., S.CHUBBS

Nucor Corporation: How to achieve long-term profitable growth?

The Case Centre

Chapter

2016

KUPP, M., U.MUELLER

Combining Case Teaching and Case Writing Creatively

In: Case Studies as a Teaching Tool in Management Education, Latusek, D. IGI Global, 121 - 140