Faculty & Research at ESCP

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Angela Merkel needs to create a unified digital strategy for Europe during her Council Presidency

European heads of state and governments’ approach to digitisation varies widely. This is one of the main findings of the first Digital Engagement Report, an in-depth analysis of all 27 European leaders’ digital priorities published by ESCP’s European Cent

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Opinion

Fear of debt could limit efficacy of government support

In an article inspired by their impact paper and published researh, Prof. Michael Troege and PhD student Hiep Manh Nguyen explain that debt aversion could create huge economic problems.

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Publication

Advice for engaging in influencer marketing on Instagram and TikTok

Prof. Michael Haenlein explains in California Management Review that influencer marketing remains an important way to reach younger audiences, and that brands need to carefully select the right influencers for particular campaigns.

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Angela Merkel needs to create a unified digital strategy for Europe during her Council Presidency

> Read more

Fear of debt could limit efficacy of government support

In an article inspired by their impact paper and published researh, Prof. Michael Troege and PhD student Hiep Manh Nguyen explain that debt aversion could create huge economic problems.

> Read more

Advice for engaging in influencer marketing on Instagram and TikTok

> Read more

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