Improbable Chair by Galeries Lafayette Art Thinking
See this page in
[FR]
The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Journal Article
2006
Gli investimenti immobiliari secondo gli IAS/IFRS.
IMPRESA COMMERCIALE E INDUSTRIALE, 2006
Paper presented in a Conference
2006
Globalisation and the productivity
in Proceedings of the Universidad Politecnica de Madrid Summer Course (UPM), 2006, Segovia
Conference Proceedings
2006
Gouvernance, Libertés et spécificités institutionnelles des MENA : analyse à partir d’une approche multidimensionnelle
in European Union Institute, annual conference, Robert Schuman Center for Advanced Studies. European Union Institute Working papers, 2006, Florence, Italy
Chapter
2006
Gouvernance, Libertés et spécificités institutionnelles des MENA : analyse à partir d’une approche multidimensionnelle
in RSCAS No. 2006/02., Robert Schuman Center for Advanced Studies Ed., European Union Institute Working papers, 2006
Paper presented in a Conference
2006
Governance in a development as freedom perspective. The case of MENA region
in Procedings of Annual Conference Norwegian Association for Development Research, 2006, Oslo, Norway
Paper presented in a Conference
2006
Governance, capabilities and Liberties in the MENA. Analyses from a multidimensional approach
in Procedings of The 8th International conference on the Economics and Finance of the Middle East and North Africa, 2006, Beyruth, Lebanon
Journal Article
2006
Growers vs. Merchants Bargaining on the Price of Champagne Grapes and the Role of Contracts when Bargaining is Unbalanced
JOURNAL OF WINE ECONOMICS, 2006, vol. Vol.1, Issue 2, pp. pp.95-113 9p.
Chapter
2006
Grundlagen der Gestaltung des Leistungsprogramms
in Markt- und Produktmanagement., KLEINALTENKAMP M., PLINKE W., JACOB F., SÖLLNER A. (eds), Gabler, pp. 3-82, 2006
Textbook
2006
Handbuch der Rechnungslegung nach IFRS
2006, IDW, Düsseldorf, Germany
Paper presented in a Conference
2006
How top Managers Use and Abuse Popular Management Literature: An Anatomy of Organizational Coevolution
in Proceedings of the 22nd EGOS Colloquium, 2006, Bergen