Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Review of a book; an article; a research

2007

ACQUIER, A.

La Responsabilité sociale des entreprises (RSE) : une affaire de communication ?

2007, GERER ET COMPRENDRE

Journal Article

2007

DE GEUSER, F., A. -M. GUENETTE

La sante est-elle un produit de luxe pour les entreprises?-Reinserer la sante dans les pratiques de gestion

REVUE ECONOMIQUE ET SOCIALE, 2007

Chapter

2007

HEILBRUNN, B., B. BARRE

La stratégie des marques face à la spirale de la décroissance

in L'art de la croissance., ESCP-EAP, Bain & Company (eds), Les Échos / Pearson Education / Village Mondial, pp. pp 98-104 8 p, 2007

Chapter

2007

DÍAZ, C., A. MONTERO

La utilidad de las reglas de política monetaria en la lucha contra la inflación: Implicaciones para el caso español

in Integración económica en Europa: Aspectos macroeconómicos y regionales., Bajo Oscar Ed., Instituto de Estudios Fiscales, pp. 31-43, 2007

Studies and Reports commissioned by Companies and Research Agencies

2007

QUAGLIA, R.

Lancio del turismo legato al Golf in Piemonte

2007

Paper presented in a Conference

2007

PINOT DE VILLECHENON, F.

Las estrategias comunitarias hacia América Latina. De la complejidad de articular la macrodiplomacia con la microdiplomacia y las esferas nacionales con la esfera comunitaria

in Ve Congreso Europeo CEISAL de Latinoamericanistas, 2007, Bruxelles, Belgium

Paper presented in a Conference

2007

BADOT, O.

Las Vegas et l'espace hypermoderne

in Actes des 12e Journées de Recherche en Marketing de Bourgogne, Université de Bourgogne, 2007, Dijon, France

Chapter

2007

BOURNOIS, F., C. VOYNNET-FOURBOUL

Le binôme DRH-DG

in Comités exécutifs. Voyage au coeur de la dirigeance., BOURNOIS F., DUVAL-HAMEL J., ROUSSILLON S., SCARINGELLA J-L. (eds), Editions d'Organisation, pp. pp 84-88 5 p, 2007

Chapter

2007

BOUILLOUD, J.-P.

Le chercheur, un autobiographe malgré lui

in La sociologie clinique, Enjeux théoriques et méthodologiques., DE GAULEJAC V., HANIQUE F., ROCHE P. (eds), Erès, pp. pp 75-89 15 p, 2007

Conference Proceedings

2007

COLLA, E.

Le contre-pouvoir de la distribution : une synthèse des théories économiques, stratégiques et de marketing des canaux 

in COMINDUS. 1° journée de recherche sur les relations entre industrie et grande distribution alimentaire, Université d'Avignon, 2007, Avignon, France