Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Published Case Study
2008
Kao Soap Corporation: The floppy disk venture. Is entry a viable route?
2008, SDA Bocconi School of Management Case, Milano, Italy
Chapter
2008
Kapitalmärkte, asymmetrische Informationsverteilung und unternehmerisches Finanzmanagement
in Gesellschaft im Wandel - Aktuelle ökonomische Herausforderungen., WEBER L., LUBK C., MAYER, A. (Eds), Gabler, pp. S. 149-167, 2008
Research Monograph (Working papers)
2008
Kategorisierung produktbegleitender Dienstleistungen in der Automobilindustrie
ESCP-EAP Working Paper, no. No 39, 2008
Chapter
2008
L'alternance dans les cursus de formation en management en Allemagne et aux Etats-Unis
in Former les managers : quand l'alternance s'invite dans le débat., HAHN C., ALEXANDRE-BAILLY F., GEAY A., VIGNON C. (eds), Vuibert, pp. pp. 33-44 12 p., 2008
Paper presented in a Conference
2008
L'approche clinique dans les entreprises : une nécessité, des exigences
in 5ème colloque international de sociologie clinique et psychologie sociale clinique, 2008, Athènes, Greece
Edited Book / Textbook
2008
L'Argentine, terre d'investissement ?
Horizons Amériques Latines, Paris, France, 2008
Journal Article
2008
L'entrepreneur est-il un leader comme les autres ?
CAHIERS DE FRIEDLAND (LES), January 2008, vol. n° 1, pp. pp. 47-53 7 p.
Chapter
2008
L'entreprise et la dimension environnementale
in Gestion juridique, fiscale et sociale 2008/2009 : Manuel : DSCG épreuve n°1., BURLAUD A. (ed.), Foucher, pp. pp. 217-230 14 p., 2008
Paper presented in a Conference
2008
L'ethnomarketing appliqué à la prospective : le cas des centres commerciaux et des enseignes de distribution
in Actes du Colloque Pratiques de prospective dans les organisations, Centre International de Deauville, 2008, Deauville
Journal Article
2008
L'ethnomarketing au service de la prospective : une application au secteur de la distribution
REVUE MANAGEMENT ET AVENIR, November 2008, vol. n° 19, pp. pp. 37-47 11 p.