Improbable Chair by Galeries Lafayette Art Thinking
See this page in
[FR]
The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Paper presented in a Conference
2009
Ethnomarketing : fondements théoriques et modalités pratiques
in Actes du Séminaire doctoral en marketing, 2009, Paris, France
PhD Dissertation
2009
Etude de la dynamique identitaire dans une organisation médiatique
2009, Université Paris 9 - Dauphine, Paris, France
Paper presented in a Conference
2009
Etude des fonctions symboliques des magasins-locomotives des "malls américains" : le cas de la ritualisation du parcours-client chez Build-a-Bear Workshop
in Actes des Biennales des cultures et de l'interculturalité "Permanences et métamorphoses des cultures", 2009, Lyon, France
Journal Article
2009
Etude sur l'adoption des ISA en Europe
REVUE FRANCAISE DE COMPTABILITE, September 2009, vol. n° 424, pp. p. 19 1 p.
Chapter
2009
Evaluacion de la politicas publicas? El caso de la Ley Lang en Francia
in Política pública y democracia en América Latina. Del análisis a la implementación., MARIÑEZ NAVARRO, F., GARZA CANTU, V. Eds, Editorial Porrua, pp. pp. 547-555 9 p., 2009
Journal Article
2009
Evolutionary Changes in Service Attribute Importance in a Crisis Scenario: The Uruguayan Financial Crisis
JOURNAL OF SERVICE RESEARCH, May 2009, vol. Vol. 11, Issue 4, pp. pp. 429-440 12 p.
Paper presented in a Conference
2009
Exporter's Psychic Distance : Conceptualization, Measurement and Impact Assessment
in Proceedings of the European International Business Academy (EIBA), 34rd Annual Conference, 2009, Valencia
Journal Article
2009
Exporters Perception of Psychic Distance : a Grounded Theory Approach
INTERNATIONAL BUSINESS REVIEW, 2009, vol. 18, 2, pp. 184-198
Paper presented in a Conference
2009
Facilitating Employee Engagement through Workplace Employee Voice
in Proceedings of the 6th International Conference of the Dutch HRM Network, 2009, Amsterdam, Netherlands
Conference Proceedings
2009
Facteurs critiques du cybermarché : comparaison des cas Tesco et Intermarché
in 25° Congrès International de l’AFM, ESCP-EAP, 2009, Londres, United Kingdom