Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13049 publications

Journal Article

2010

MIKOL, A.

Le rapport de l'AMF sur les comités d'audit

REVUE FRANCAISE DE COMPTABILITE, November 2010, vol. n° 437, pp. p. 22

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2010

WELTE, J.-B., O. BADOT, P. HETZEL

Le recours à la structuration narrative dans le point de vente : le cas de la boutique de tennis 5ème Set

in Actes du 26ème Congrès de l'Association Française du Marketing, 2010, Le Mans

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2010

BRASSIER, P., C. BRASSIER-RODRIGUES

Le réseau social du dirigeant de petite et moyenne entreprise : un outil stratégique au service de sa communication ?

in Le grand livre de l'économie PME., Gilles Lecointre Ed., Gualino, pp. 171-189, 2010

Book

2010

ROSENWALD, S.

Le Risk Manager et l’Intelligence Economique

AMRAE­ IFIE EDITIONS, 2010

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2010

LEFEBVRE, M., P. TOUCHARD, C. BERMOND, P. CABANEL

Le siècle des excès

PUF, 2010

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LAPOULE, P.

Le succès des marques terroir des distributeurs : un modèle par les compétences

Editions Universitaires Européennes, Sarrebruck, Germany, 2010

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2010

BEN ABDELKADER, F., S. OHANA

Le syndrome Goldman Sachs frappe toute la finance

LA TRIBUNE, 2010

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2010

COBO, J. R., J. ORDIERES-MERE, I. ORTIZ MARCOS, A. PACIOS-ALVAREZ

Learning by doing in Project Management: Acquiring skills through a collaborative model

IEEE ENGINEERING EDUCATION, 2010, vol. Issue 1, pp. pp. 701-708 7 p.

Journal Article

2010

RADICA, G.

Lectures marxistes de Rousseau en Italie

LUMIERES, 2010

Paper presented in a Conference

2010

FRERY, F.

Les capacités répulsives

in Actes de la 19e Conférence Internationale de Management Stratégique, Association Internationale de Management Stratégique (AIMS), 2010, Luxembourg