Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13049 publications

Book

2010

CASTELLANO, J. M., F. E. MATALLANA

B2S: BIG TO SMALL

Netbiblo, 2010

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Bandwagon, Snob and Veblen Effects in Luxury Consumption

in Proceedings of the Association for Consumer Research Conference, 2010, Jacksonville

Paper presented in a Conference

2010

MISSIRILLIAN, O., C. PARDO, P. PORTIER, R. SALLE

Barriers to KSM (Key Supplier Management) implementation: When imitating KAM (Key Account Management) is not a solution

in Barriers to KSM (Key Supplier Management) implementation: When imitating KAM (Key Account Management) is not a solution, 2010

Chapter

2010

FESTING, M., C. JONCZYK, F. ALEXANDRE-BAILLY

Becoming and being a leader: Career paths and leadership in Germany and France

in Handbook of top management teams., BOURNOIS F., DUVAL-HAMEL J., ROUSILLON S., SCARINGELLA J.-L. (eds), Palgrave Macmillan, pp. pp. 242-249 , 2010

Journal Article

2010

SCHMIDT, M., S. SCHREIBER

Begleichung finanzieller Verbindlichkeiten durch Eigenkapitalinstrumente nach IFRS - Darstellung und kritische Würdigung der Interpretation IFRIC 19

WIRTSCHAFTSPRUFUNG (DIE), 2010, vol. 63, Issue 12, pp. pp. 637-644 8 p.

Journal Article

2010

SCAGNELLI, S. D.

Behavioural models of Italian ethical certified entities, a research study

ECONOMIA AZIENDALE 2000 WEB, 2010

Paper presented in a Conference

2010

KASTANAKIS, M., G. BALABANIS

Between the Mass and the Class: Antecedents of the 'Bandwagon' Luxury Consumption Behaviour

in Proceedings of the Global Marketing Conference, Tokyo, Japan, 2010, Tokyo

Journal Article

2010

RODRIGUEZ, C.

Biofuels in Spain : Market penetration analysis and competitiveness

RENEWABLE AND SUSTAINABLE ENERGY REVIEWS, 2010, vol. 14, pp. 3076-3083

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2010

SCHMELTER, R., R. MAUER, C. BORSCH, M. BRETTEL

Boosting Corporate Entrepreneurship through HRM: Evidence from German SMEs

HUMAN RESOURCE MANAGEMENT, 2010, vol. Vol. 49, Issue 4, pp. pp. 715-741 (27 p.)

Journal Article

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, G. BASCOUL, B. BOEUF

Brand architecture: of relationships between product brand and corporate brand

JOURNAL OF MARKETING TRENDS, 2010, vol. 1/4, pp. 17-35