Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13049 publications

Journal Article

2010

HAENLEIN, M., A. KAPLAN

An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships

JOURNAL OF RELATIONSHIP MARKETING, 2010, vol. Vol. 9, Issue 4, pp. pp. 200-228 29 p.

Book

2010

THOMAS, P.

Analyse boursière fondamentale

Les essentiels de la banque et de la finance, Paris, France, 2010

Research Monograph (Working papers)

2010

SCHLECKER, M., U. PAPE

Analyse von Credit Spreads in Abhängigkeit des risikofreien Referenzzinssatzes

Working Paper, no. No. 54, 2010

Journal Article

2010

SCHMITT, J.

Analysis of Consumer In-Store Physical Shopping Behavior and its Relationship with Purchases

ADVANCES IN CONSUMER RESEARCH, 2010, vol. 37, pp. 156-158

Paper presented in a Conference

2010

HERRAIZ, A., C. RODRIGUEZ

Analysis of the price efficiency in the Iberian power forward contracting mechanisms

in 7th International Conference on the European Energy Market, 2010

PhD Dissertation

2010

CORRION-CUBERTAFOND, N.

Anthropologie, ethnologie et ethnographie dans les cabinets de conseil en marketing : exploration empirique et analyse des pratiques

2010, Université Paris 2 - Panthéon-Assas

Journal Article

2010

GEISEL, A., M. SCHMIDT

Anwendung der Equity-Methode bei assoziierten Unternehmen mit kündbaren Anteilen

KOR: ZEITSCHRIFT FUR INTERNATIONALE UND KAPITALMARKTORIENTIERTE RECHNUNGSLEGUNG, 2010, vol. 10, Issue 2, pp. S. 81-87 7 S.

Chapter

2010

ORDIERES, J., F. MARTINEZ DE PISON ASCACIBAR, A. GONZALEZ MARCOS , F. ALBA ELIAS, M. CASTEJON LIMAS

Application to Bankruptcy Prediction in Banks

in Handbook of Research on Machine Learning Applications and Trends., Emilio Soria Olivas Ed., IGI Global, 2010

Journal Article

2010

BOURGEON-RENAULT, D.

Apropriation du marketing par les secteur des arts et de la culture

DM - DECISIONS MARKETING, 2010, vol. 60, pp. 5-8

Paper presented in a Conference

2010

COEURDEROY, R., V. DUPLAT, J. HAGEDOORN

Arbitration in Licensing Agreements

in Proceedings of European Academy of Management, 2010, Rome, Italy