Improbable Chair by Galeries Lafayette Art Thinking
See this page in
[FR]
The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Journal Article
2011
Bisogna Scavare il Pozzo Prima di Avere Sete
HARVARD BUSINESS REVIEW ITALIA, January 2011
Journal Article
2011
Brand Gender and Its Dimensions
ADVANCES IN CONSUMER RESEARCH - EUROPEAN CONFERENCE PROCEEDINGS, 2011, vol. Vol. 9, pp. pp. 136-143 8 p.
Published Case Study
2011
Ca relie à Paris : quels choix stratégiques recommander à l'entreprise pour accélérer son développement ?
2011, CCMP, Paris, France
Conference Proceedings
2011
Can a Virtual Design Environment Enhance Group Creativity and the Use of Stimuli?
in International Conference on Research into Design (ICoRD), International Conference on Research into Design (ICoRD ), 2011, Bangalore, India
Paper presented in a Conference
2011
Capital social et stabilité au sein des entreprises familiales : une exploration à partir de PME africaines
in Actes de la Conférence de l'Association Internationale de Management Stratégique (AIMS), 2011, Nantes, France
Journal Article
2011
Cartographie de la valeur ajoutée du coaching
REVUE DE GESTION DES RESSOURCES HUMAINES, January 2011, vol. n° 79, pp. pp 4-23 20
Chapter
2011
Chaînes de valeur,filières : quelles recompositions pour quelle innovation? Des achats à la co-innovation avec les fournisseurs
in La recherche et l'Innovation en France., LESOURNE J.; RANDET D. Ed., Odile Jacob, 2011
Paper presented in a Conference
2011
Change in accountability schemes and societal norms
in Proceedings of the 7th Critical Management Studies Conference, Universida Federico II, 2011, Naples, Italy
Book
2011
Cherry Picking. L'informatique: opportunités et menaces pour l'entreprise
Is Value, 2011
Paper presented in a Conference
2011
Clanism in Central Asia: Definition and Implications for Human Resource Management in Kazakhstan
in Proceedings of the 9th Workshop on International Stratégy and Cross-Cultural Management, 2011, Moscow, Russian Federation