Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13045 publications

Paper presented in a Conference

2012

BADOT, O., F. CARDOSO, F. PINOT DE VILLECHENON

The myths and rites of postmodern consumption: The Shopping Citade Jardim Case

in Proceedings of the American Marketing Association (AMA) Conference, 2012, Chicago, United States

Journal Article

2012

CREEL, J., P. HUBERT, E. ARCHANSKAÏA

The nature of oil shocks and the global economy

ENERGY POLICY, March 2012, vol. Vol. 42, pp. pp. 509-520 12 p.

Journal Article

2012

BARON, J., H. DELCAMP

The private and social value of patents in discrete and cumulative innovation

SCIENTOMETRICS, 2012, vol. 90(2), pp. p. 581-606 (25 p.)

Conference Proceedings

2012

DESLANDES, G.

The Question of Identity in Central & Eastern Europe Media Organizations: A Theorical and Empirical Exploration

in Power, Media, Empowerment, Proceedings of the CCECOM Communication & Media Conference, Charles University, Communication & Media Conference, pp. 16p., 2012, Charles University, Czech Republic

Paper presented in a Conference

2012

REICHE, S., B., A. -W. HARZING, M. PUDELKO

The role of formal and informal headquaters-subsidiary relations in multinational corporations

in Proceedings of the 2011 Annual Meeting of the Academy of International Business, 2012, Washington DC, United States

Paper presented in a Conference

2012

THERON, C.

The role of managers' attentional processes in performing routines

in 4th International Symposium on Process Organization Studies, 2012

Paper presented in a Conference

2012

TRIERS, A., N. PRIME

The Russian consumer behavior 20 years after the fall of communism: insights from consumer acculturation theory

in Proceedings of the International Marketing Trends Conference, University of Venice, 2012, Venice

Journal Article

2012

MURRAY, G., G. LICHT, M. COWLING, R. COEURDEROY

The Survival of Rapidly Internationalizing Start-ups: an empirical investigation on a panel sample of New Technology-based Firms from German and UK

INTERNATIONAL SMALL BUSINESS JOURNAL, 2012, vol. Vol. 30, Issue 5, pp. pp. 472-492 21 p.

Paper presented in a Conference

2012

KASTANAKIS, M., G. BALABANIS

The Three Faces of Conspicuous Consumption: to Belong, to Differ, to Outspend

in Proceedings of the Global Marketing Conference, 2012, Seoul

Paper presented in a Conference

2012

FESTING, M., I. SAHAKIANTS

The Use of Executive Share-Based Compensation: Empirical Evidence from Poland

in IFSAM Conference, 2012, Limerick, Ireland