Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13045 publications

Journal Article

2012

QUAGLIA, R.

Produrre strategie efficaci con l'efficienza del metodo scientifico

HARVARD BUSINESS REVIEW ITALIA, 2012, pp. pp. 18-18 1 p.

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2012

T. BRAUN

Project citizenship behavior? An explorative analysis at the project-network-nexus

SCANDINAVIAN JOURNAL OF MANAGEMENT, 2012

Conference Proceedings

2012

ALONSO, G., F. AMINZADEH, J. CUBAS

Project Management and Cost Estimation of a University Class Microsatellite

in Procedings of CSSS 2012, International Conference on Student Small Satellites, 2012, Istanbul, Turkey

Paper presented in a Conference

2012

GASTON-BRETON, C., L. DUQUE

Promotional benefits of 99-ending prices: The moderating role of intuitive and analytical decision style

in Proceedings of the 41th Conference of the European Marketing Academy (EMAC), 2012, Lisboa, Portugal

Conference Proceedings

2012

WELTE, J. -B., D. PHANUEL

Proposition et application d'une méthode d'interprétation du rapport d'a

in Atelier Méthodologie de l'AIMS, AIMS, 2012

Conference Proceedings

2012

HAAS, G.

Propriété intellectuelle et droit des nouvelles technologies, les points juridiques à connaitre en matière de stratégie de marques

in Procedings of Salon Who's Next Prêt à Porter Paris, Fédération Française du Prêt à Porter, 2012, Paris, France

Journal Article

2012

FERNÁNDEZ DE CORDOBA, G.

Public and Private Sector Wages Interactions in a General Equilibrium Model

PUBLIC CHOICE, 2012, vol. 150 (1-2), pp. 309 - 326

Paper presented in a Conference

2012

FENDT, J., S. POINT

Qualitative Meta-Studies in Management Research: The Emergence of a Method

in Proceedings of the AOM Annual Meeting, Academy of Management, 2012, Boston, United States

Paper presented in a Conference

2012

TISSIER-DESBORDES, E., P. MACLARAN

Quand le toucher devient le premier sens. Consommer dans le noir

in Proceedings of the 11th International Marketing Trends Congress, 2012, Venice

Journal Article

2012

MOUSSU, C.

Quand les entreprises créent leurs banques pour se protéger des ravages du système financier?

ATLANTICO, 2012