Improbable Chair by Galeries Lafayette Art Thinking
See this page in
[FR]
The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Conference Proceedings
2012
L'influence de la taille des entreprises sur les décisions de délocalisation
in 'L'engagement international à l'écoute du local', Actes de la 2ème Conférence ATLAS AFMI, Atlas - Association Francophone de Management International (AFMI), vol. N° 2, 2012, Lyon, France
Paper presented in a Conference
2012
L'inscription des experts dans les mondes sociaux. Le cas du café
in Actes des Journées Normandes de la consommation, 2012, Deauville
Guest Speaker in a Research Seminar
2012
L'insertion entrepreneuriale des doctorants CIFRE : le cas du dispositif des "24h Chrono édition CIFRE"
Séminaire "Les mondes de l'entrepreneuriat". Construction de l'individualité et activités économiques. 2012, Paris, France
Paper presented in a Conference
2012
L'introduction de comptes de résultats de pôles dans un hôpital public : analyses et propositions à partir d'une étude de cas
in Actes du Congrès de l'Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS), 2012, Paris, France
Journal Article
2012
L'introduction de comptes de résultats de pôles dans un hôpital public : analyses et propositions à partir d'une étude de cas
JOURNAL DE GESTION ET D' ECONOMIE MEDICALES, 2012, vol. 30, n°7-8, pp. 419-434
Chapter
2012
L'open innovation à l'épreuve de la pratique - Deux expérimentations dans le secteur du jeu vidéo
in Management de l'innovation de rupture., Sihem Ben Mahmoud-Jouini, Rémi Maniak, Christophe Midler Eds, Ecole Polytechnique, 2012
Paper presented in a Conference
2012
L'opposition entre constructivisme et positivisme
in Dernières tendances du prêt-a-penser en épistémologie des sciences de gestion, 2012, Paris, France
Conference Proceedings
2012
L'utopie feutrée des boutiques de marque de luxe: entrave ou catalyseur de l'efficacité marchande
in 11ème International Marketing Trends Conference, Venise, International Marketing Trends Conference, 2012
Conference Proceedings
2012
La consolidation des co-entreprises en IFRS : étude de l'impact du changement de méthodes pour les sociétés européennes
in Actes du 33ème congrès de l'Association Francophone de Comptabilité, Association Francophone de Comptabilité (AFC), vol. 33ème, 2012, Grenoble, France
Chapter
2012
La démarche ethnomarketing
in La boîte à outils du responsable marketing., VAN LAETHEM N., LEBON Y., DURAND-MEGRET B. (eds.) Eds, Dunod, pp. pp. 12-13 2 p., 2012