Improbable Chair by Galeries Lafayette Art Thinking

See this page in
French[FR]

 



The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Journal Article

2014

JACOB, F., K. BRUNS

Value-in-Use and Mobile Technologies. A General Approach for Value-in-Use Measurement and a Specific Application Based on Smartphone Usage

BUSINESS & INFORMATION SYSTEMS ENGINEERING, 2014, vol. 6(6), pp. 346-359

Journal Article

2014

BRUNS, K., F. JACOB

Value-In-Use und mobile Technologien. Ein allgemeiner Ansatz zur Messung des Value-in-Use und eine spezifische Anwendung am Beispiel der Smartphone-Nutzung

WIRTSCHAFTSINFORMATIK, 2014, vol. 56(6), pp. 381-393

Journal Article

2014

PARK, S., C. PRANGE, J. LI

Venture Capitalists and Entrepreneur Knowledge of New Venture Internationalization: A Review of Knowledge Components

INTERNATIONAL SMALL BUSINESS JOURNAL, 2014

Chapter

2014

WILKEN, R., F. DOST

Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten

in Commodity Marketing., ENKE M., GEIGENMÜLLER, A. (eds), Gabler, pp. pp. 119-134 15 p., 2014

Paper presented in a Conference

2014

BUTERY, L., J.-F. LEMOINE, O. BADOT, J. MOREL

Vers un paradigme ubiquitaire de l'expérience de consommation de territoire

in Actes du , 51ème Colloque de l'Association de Science Régionale de Langue Française, 2014, Marne-la-Vallée

Journal Article

2014

RATTALINO, F.

Verso l'eccellenza dell'altruismo

HARVARD BUSINESS REVIEW ITALIA, January 2014, vol. Online available, pp. pp. 28-28 1p.

Conference Proceedings

2014

ALONSO, G., F. SORRIBES-PALMER,, A. SANZ-ANDRES

Vibroacoustic Problems in High Speed Trains

in Proceedings of the Second International Conference on Railway Technology, Development and Maintenance, 2014, Stirlingshire, United Kingdom

Journal Article

2014

F. CESARONI, A. DI MININ

Visualizing the structure and bridges of the Intellectual Property Management and Strategy literature: A document co-citation analysis

SCIENTOMETRICS, 2014

Journal Article

2014

JACOB, F., K. BRUNS

Vom Produkt-Marketing zum Marketing für Mobile-Use-Leistungen

MARKETING REVIEW ST. GALLEN, 2014, vol. 31(5), pp. 14-21

Journal Article

2014

BEN HALIMA, M. A.

Wage differences according to health status in France

SOCIAL SCIENCE & MEDICINE, 2014, vol. n° 120, pp. pp. 260-268