Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Paper presented in a Conference

2015

RHODE, A. K., B. VOYER

Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles

in Proceedings of the Gamma Symposium & European Marketing Academy, 2015, Leuven, Belgium

TV Appearance

2015

JALLAT, F.

Rapports prix / performance du médicament: vers de nouveaux business models dans l'industrie pharmaceutique?

LCI, 2015

Chapter

2015

DÍAZ, C., J. PEROTE

Recent Developments on International Economics

in The European Union and the Challenges of the New Global Context., Carmen Díaz-Roldán, Javier Perote Eds, Cambridge Scholars Publishing, pp. 3-21, 2015

Conference Proceedings

2015

DESLANDES, G.

Reconsidering Media Management: with or without ethics?

in Annual Research Conference of the European Media Management Association, European Media Management Association (EMMA), 2015, Hamburg, Germany

Journal Article

2015

S. PEZE

Reflection on Historical Studies of Institutional Change: Small Steps Are Not Necessarily Missteps. A Rejoinder to Daudigeos, Bo

M@N@GEMENT, 2015

Journal Article

2015

VERZAT, C., N. O'SHEA, B. RAUCENT

Réguler le leadership dans les groupes d'étudiants en APP

REVUE INTERNATIONALE DE PEDAGOGIE DE L'ENSEIGNEMENT SUPERIEUR, 2015, vol. 31(1)

Paper presented in a Conference

2015

SCATTOLIN, L.

Réhabiliter le corps dans l’expérience virtuelle : une approche par la théorie de la cognition incarnée

in Journées Normandes de Recherche sur la Consommation, 2015, Angers, France

Contribution on blogs and Social Networks

2015

VOYER, B., G.

Reinventing supermarkets in the post price-war era

2015, Creativity Marketing Centre Blog

Chapter

2015

JACOB, F.

Repeat Purchasing in Business Relationships

in Business Relationship Management., KLEINALTENKAMP M., PLINKE W., GEIGER I. (Eds.) Eds, Springer, pp. 57-84 , 2015

Journal Article

2015

BAVA, F.

Revenues from Related parties: a risk factor in the Italian listed company’s financial statements

CORPORATE OWNERSHIP AND CONTROL, 2015