Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Paper presented in a Conference

2015

NATHALIE PRIME, N., D. TRAN

Exploring Market Research Utilization in Emerging Markets: The Role of Market Research Agencies in Vietnam

in Proceedings of the European International Business Association (EIBA), 2015, Rio de Janeiro, Brazil

Conference Proceedings

2015

XU, T., H. ZHONG, H. ZHU, H. XIONG, E. CHEN, G. LIU

Exploring the Impact of Dynamic Mutual Influence on Social Event Participation

in SIAM International Conference on Data Mining (SDM), Society for Industrial and Applied Mathematics (SIAM), 2015, Vancouver, Canada

Paper presented in a Conference

2015

SERVAJEAN-HILST, R., E. GIGOUT

Exploring the management of vertical innovation cooperation: how do supplier and client organize their relationship

in Exploring the management of vertical innovation cooperation: how do supplier and client organize their relationship, 2015

Paper presented in a Conference

2015

VOYER, B., M. LEBAN

Exploring the Nature of Online Luxury Brand Communities: The Role of Ingratiation in Understanding Power Dynamics

in ANZMAC, annual conference, 2015, Sydney, Australia

Paper presented in a Conference

2015

JIANG, Y., W. AN, E. TORNIKOSKI

Exploring the Origins of Entrepreneurial Behavior

in RENT, 2015, Zagreb, Croatia

Paper presented in a Conference

2015

VOYER, B., M. LEBAN

Exploring the Specificities of Online Luxury Brand Communities : An Ingratiation Theory Perspective

in Proceedings of the Association for Consumer Research, 2015, New Orleans, United States

Journal Article

2015

LEBAN, M., B. VOYER

Exploring the Specificities of Online Luxury Brand Communities: an Ingratiation Theory Perspective

ADVANCES IN CONSUMER RESEARCH, 2015, vol. 43, pp. 379-383

Published Case Study

2015

GILBERT, P., A. -C. TEGLBORG, N. RAULET-CROSET

FAVI: L'Innovation managériale

2015, Centrale de Cas et de Médias Pédagogiques

Journal Article

2015

BERTOLDI, B.

Fiat-Chrysler deal: looking for a good returns from M & A

JOURNAL OF BUSINESS STRATEGY, 2015

Chapter

2015

BLOT, C., J. CREEL, A.-L. DELATTE, F. LABONDANCE, S. LEVASSEUR

Financial regulation in France

in Financial regulation in the European Union., KREGEL J., TONVERONACHI M., KATTEL R. (eds.) Eds, Routledge, 2015