Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Journal Article

2015

BEYNEIX, I.

Big Data : les carences du droit

LE CERCLE-LES ECHOS, 2015

Contribution on blogs and Social Networks

2015

VOYER, B.

Black Friday, Cyber Monday, What drags consumers to these? How creative are marketers at crafting promotions?

2015, Creativity Marketing Centre Blog

Review of a book; an article; a research

2015

ZHANG, L. E.

Book Review: Managing Performance Abroad: A New Model for Understanding Expatriate Adjustment (Haslberger, Brewster & Hippler, 2014) Routledge

2015, JOURNAL OF INTERNATIONAL MANAGEMENT

Journal Article

2015

CAILLUET, L.

Book Review: Marcelo Bucheli and R. Daniel Wadhwani (eds) Organizations in Time: History, Theory, Methods

ORGANIZATION STUDIES, 2015

Conference Proceedings

2015

BLASCO-ARCAS, L., J. HOLMQVIST, A. VIGNOLLES

Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions

in Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Academy of Marketing Science, vol. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015, Bari, Italy

Published Case Study

2015

JOLIETTE, M., M. DEVOS, B. VOYER

Brand, business model, co-creation, community: what makes the true value of airbnb

2015, The Case Center

Journal Article

2015

REIS, R., S., L. M. SPINOSA, M. SCHLEMM

Brazilian Innovation Ecosystems in perspective: Some challenges for stakeholders

Revista Brasileira de Estrategia, 2015

Guest Speaker in a Conference

2015

VOYER, B.

Bridging Western and Eastern education models: Why it is right to encourage students to get it wrong

2015, Wikistage, London, United Kingdom

Paper presented in a Conference

2015

POTAPCHUK, V., S. BUREAU

Bringing Human Development to Entrepreneurship Education: Application of Amartya Sen’s Capability Approach

in 9ème Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, 2015, Nantes, France

Contribution on blogs and Social Networks

2015

VOYER, B., G.

BSc In Management: Our Teaching Philosophy

2015, LinkedIn