Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Paper presented in a Conference

2016

ZANNAD , H., G. GALINDO

“Rester dans la lumière: enjeux et conditions pour les journalistes-femmes de France Télévisions”, Congrès de l'AGRH,

in Congrès annuel, 2016, Strasbourg, France

Conference Proceedings

2015

CHARBONNEL, C., D. MANCEAU

"Explaining companies' engagement into innovation cocreation:an exploratory research in FMCG industry"

in "Explaining companies' engagement into innovation cocreation: an exploratory research in FMCG industry, International Product Development Management Conference (IPDMC), pp. 17, 2015

Contribution on blogs and Social Networks

2015

KOUTSOVOULOU, M., P. MORAND

"Grexit" : Deplacer le debat

2015, Le monde.fr

Conference Proceedings

2015

DESLANDES, G.

"La bureaucratisation et le management du monde"

in Séminaire "Accélérations et régulations: les défis de la vitesse pour la politique et le droit" organisée par Christopher Pollman et Harmut Rosa, AIIRP, 2015, Paris, France

Paper presented in a Conference

2015

LAROCHE, H., V. STEYER, C. THERON

"Selling secrets": escroc, sensesneaking et suppression du doute

in 4ème Journée du Groupe Thématique « Décision et Organisation » : décision, incertitude, complexité et doute, 2015

Paper presented in a Conference

2015

MURATBEKOVA-TOURON, M., G. GALINDO

"Shaping balanced software developers' psychological contract: in search of a symmetry"

in Proceedings of the 2nd Global Conference in International Human Resource Management, 2015, Pennsylvania, United States

Paper presented in a Conference

2015

GALINDO, G., H. ZANNAD

'Religion in French Companies: postures and issues"

in Proceedings of the Academy of Management, 2015, Vancouver, Canada

Conference Proceedings

2015

AZHAR ARNAL, J.

1868 - SMES AND CSR IN THE OVERALL VALUE CHAIN: THE CONTRIBUTION OF STANDARDS IN MONITORING SUPPLIERS

in Procedings of 15 Annual Conference, Academy of Management (AOM),European Academy of Management (EURAM), 2015, Warsaw, Poland

Radio Talk

2015

VOYER, B.

20mn Radio interview on Korean Radio discussing luxury marketing

2015, TBS eFM Primetime

Radio Talk

2015

VOYER, B.

30mn interview covering my research and consulting activities

2015, TheWebPsychologist