Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

TV Appearance

2016

DESLANDES, G.

Se manager soi-même pour manager les autres

Xerfi canal, 2016

Journal Article

2016

MIMRA, W., A. RASCH, C. WAIBEL

Second Opinions in Credence Goods Markets: Experimental Evidence

JOURNAL OF ECONOMIC BEHAVIOR AND ORGANIZATION, 2016, vol. 131 B, pp. 106-125

Other contribution

2016

VASQUEZ BRONFMAN, S.

Seeking for the added value of videogames and simulations

2016

TV Appearance

2016

VOYER, B.

Series of short videos covering the marketing aspects of the US presidential elections

London School of Economics, 2016

Research Monograph (Working papers)

2016

D. ROUZET

Services and the Performance of the Brazilian Economy

OECD / Trade Policy papers, 2016

Chapter

2016

D. ROUZET

Services Trade Policy and Trade Performance: The Case of India

in Trade, Investment and Economic Development in Asia., Routledge / Routledge Studies in Development Economics /, 2016

Published Case Study

2016

PRIME, N., L. MUNARETTO

Shivan and Narresh, growing luxury markets in and out of India

2016, CCMP, Paris, France

Paper presented in a Conference

2016

J.-F. MESSIER

Social selling

in Ateliers Tourisme Numérique, 2016, France

Journal Article

2016

CHATZIDAKIS, A., M. KASTANAKIS, A. STATHOPOULOU

Socio-Cognitive Determinants of Consumer's Support for the Fair Trade Movement

JOURNAL OF BUSINESS ETHICS, September 2016, vol. Vol. 133(1), pp. p. 95-109

Paper presented in a Conference

2016

O'SHEA, N., A. GLASER

Stand out or stand still - the role of third mission activities in enabling business schools to take a necessary entrepreneurial turn

in Engaged Scholarship: impact, policy and practice, 2016, Preston, United Kingdom