Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Journal Article

2019

GIRAUD, F., L. N., O. SAULPIC

Research based teaching or teaching based research: Analysis of a teaching content elaboration process

QUALITATIVE RESEARCH IN ACCOUNTING AND MANAGEMENT, 2019, vol. 16 (4), pp. 463-588

Paper presented in a Conference

2019

HOANG, C., K. KNOFERLE, L. WARLOP

Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence

in Society for Consumer Psychology – Annual Conference 2019, 2019, Savannah, United States

Paper presented in a Conference

2019

ALJABR, N., P. CHAMAKIOTIS, D. PETRAKAKI, S. NEWELL

Rethinking Connectivity Management Practices: The Role of Sociomateriality within Institutions

in Enlightening the Future: The Challenge for Organizations, 2019, Edinburgh, United Kingdom

Chapter

2019

SAHAKIANTS, I., M. FESTING

Rewards in European Transition States

in The Routledge Companion to Rewards Management., S. Perkins Ed., Routledge, pp. 392-401, 2019

Chapter

2019

KUPP, M., P. BORCHERS, M. MARVAL

Rolle von Unternehmens-Inkubatoren und -Acceleratoren bei der digitalen Transformation

in Digital Leadership - Erfolgreiches Führen in Zeiten der Digital Economy., Petry, T. Eds, Haufe, 2019

Paper presented in a Conference

2019

KOUTSOVOULOU, M., S. KAUFMAN, M. KAUFMAN

Scenarios for Labor Relations Dynamics

in 2019 Annual Conference, 2019, Dublin, Ireland

Journal Article

2019

DOST, F., U. PHIELER, M. HAENLEIN, B. LIBAI

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

JOURNAL OF MARKETING, 2019, vol. 83(2), pp. 62-81

Journal Article

2019

NETTER, S., E. R. G. PEDERSEN, F. LUDEKE-FREUND

Sharing Economy Revisited: Towards a New Framework for Understanding Sharing Models

JOURNAL OF CLEANER PRODUCTION, 2019, vol. 221, pp. 224-233

Research Monograph (Working papers)

2019

CREEL, J., M. EL HERRADI

Shocking aspects of monetary policy on income inequality in the euro area

Document de travail de l'OFCE, 2019

Journal Article

2019

MAGGIONI, I., S. SANDS, R. KACHOUIE, Y. TSARENKO

Shopping for well-being: The role of consumer decision-making styles

JOURNAL OF BUSINESS RESEARCH, 2019, vol. 105, pp. 21-32