Improbable Chair by Galeries Lafayette Art Thinking
See this page in
[FR]
The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Chapter
1995
Marketing Theory and Practice in a Postmodern Era
in Marketing: Theory and Practice, Baker., BAKER M. (ed.), Macmillan, pp. pp. 416-431 16 p., 1995
Journal Article
1995
Measuring Immediate Response to Advertising: What You See May Not Be What You Get
JAR JOURNAL OF ADVERTISING RESEARCH, 1995, vol. 35 (3), pp. 25-35
Journal Article
1995
Mercury, l'enfant terrible de la banque Warburg
ENJEUX LES ECHOS, May 1995, vol. n° 103, pp. pp 80-81 2 p
Paper presented in a Conference
1995
Méthodes d'analyse de réseaux de communication dans les entreprises étendues
in Actes du 2e Colloque de l'Association Information et Management, Facultés Notre-Dame de la Paix, 1995, Namur
Paper presented in a Conference
1995
Modelling of the impact of the arrival of a new means of transport which is a rival for the plane
in Actes de la Conférence ORTRA-EURO XIV, 1995, Jérusalem
Paper presented in a Conference
1995
My brand the Hero: A semiotic analysis of the Consumer-Brand relationship
in Proceedings of the Annual conference of EMAC, 1995, Paris, France
Research Monograph (Working papers)
1995
Network Corporations in Europe : Seminar of the Stanford Strategic Group
Working Paper, no. mai, 1995
Research Monograph (Working papers)
1995
Netzwerke internationaler Unternehmungen
Catholic University of Eichstätt-Ingolstadt Working Paper, no. No. 64, 1995
Journal Article
1995
Par delà la grande entreprise
CAHIERS DU MANAGEMENT (LES), December 1995, vol. n° 4-5, pp. pp. 188-193 6 p.
Published Case Study
1995
Philips lighting Poland
1995, Centrale de Cas et de Médias Pédagogiques, France