Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Journal Article

1999

LADO COUSTE, N., M. L. VILLANUEVA ORBAIZ

Materialismo y perfil de consumidor : un estudio exploratorio de los jóvenes universitarios

ESTUDIOS SOBRE CONSUMO, 1999, pp. pp. 21-32 12 p.

Paper presented in a Conference

1999

SAUSSOIS, J.-M.

Measuring Knowledge in Learning Economies and Societies

in Proceedings of the High Level Forum, OECD and the National Science Foundation (NSF), 1999, Arlington

Journal Article

1999

ROLLE, G.

Mercato interno e fiscalità diretta nel Trattato di Roma e nelle recenti iniziative della Commissione europea

DIRITTO E PRATICA TRIBUTARIA, 1999, vol. III

Journal Article

1999

PONSSARD, J.-P., P. ZARLOWSKI

Nouveaux indicateurs de création de valeur

REVUE FRANCAISE DE GESTION, January 1999, vol. n°122, pp. 91-98

Chapter

1999

KUTSCHKER, M., S. SCHMID

Organisationsstrukturen internationaler Unternehmungen

in Perspektiven der internationalen Wirtschaft., Kutschker, M. (Ed.), Gabler, pp. pp. 361-411, 1999

Journal Article

1999

BAILLY, A.-F., L. CADIN, V. D. SAINT GINIEZ

Par-delà les frontières organisationnelles : apports et illustration du courant des carrières "nomades" en France

REVUE FRANCAISE DE GESTION, November 1999, vol. n°126, pp. pp 58-67 10 p

Paper presented in a Conference

1999

GASTON-BRETON, C., P. DESMET

Perceived effects of psychological price thresholds according to the monetary unit

in Proceedings of the 1999 Fordham Pricing Conference, 1999, New-York, United States

Paper presented in a Conference

1999

DESMET, P., C. GASTON-BRETON

Perception of a price increase according to its expression in francs or euros

in Proceedings of the 28th Conference of the European Marketing Academy (EMAC), 1999, Berlin, Germany

Paper presented in a Conference

1999

MEILLER, Y., P. FABIANI

Perception-action dilemma at planning time: Getting the best out of game theory and classical planning

in Proceedings of the PLANSIG'99, Uk Planning and Scheduling Special Interest Group, 1999, Manchester

Published Case Study

1999

LAPOULE, P.

Playskool Multimédia pour Hasbro Interactive

1999, CCMP, Paris, France