Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Chapter

2000

JACOB, F., B. K. LOW

The Development of Distance Learning Curriculum in Malaysia vs. Germany

in Issues in Marketing Management and Strategies., OGUNMOKUN G., GABBAY R. (eds), Nedlands University Press, pp. 164-176 , 2000

Chapter

2000

FESTING, M.

The Effects of International Human Resource Management Strategies on Global Leadership Development

in Developing Global Business Leaders., MENDENHALL M., KÜHLMANN T., STAHL G. (eds), Greenwood Press, pp. pp 37-57 21 p, 2000

Paper presented in a Conference

2000

CHANGEUR, S., D. MERUNKA

The impact of brand associations on branded products' performance

in Proceedings of the Winter Educators' Conference of the American Marketing Association, 2000, San Antonio

Paper presented in a Conference

2000

HAHN, C., P. DASSONVILLE

The Multimedia Tool: a Transitional Medium between the Mathematician's Culture and the Professional's Culture in Teaching PCA in a Business School

in Proceedings of the 51st Conference Proceedings of the 51st Conference of the International Commission (CIEAEM), 2000, Chichester

Paper presented in a Conference

2000

COLLIN, B., J.-F. DELPLANCKE, P. RAIMOND

The Process of internationalisation in European firms: A specific european research approach?

in MOC, 2000, Barcelona, Spain

Paper presented in a Conference

2000

COLLIN, B., J.-F. DELPLANCKE, P. RAIMOND

The process of internationalisation in European firms: A specific research approach

in Proceedings of the 7th Workshop, EIASM, MOC, 2000, Barcelona, Spain

Paper presented in a Conference

2000

ROUACH, D.

The Ten Commandments of CI Management in the Net-economy: what matters most for companies whom use CI as a new core Competency

in Proceedings of the 5th Annual European Conference and exhibit 'Competitive Advantage: how to get it and maintain it' , Society of Competitive Intelligence Professionals, 2000, London

Paper presented in a Conference

2000

HAHN, C., P. DASSONVILLE

The Use of a Multimedia Tool in Teaching Factor Analysis to Business School Students. Is there a Statistical Significant Improvement ?

in Bulletin de l'International Association for Statistics Education, Proceedings of the 9th International Conference on Multimedia and Expo (ICME), 2000, Tokyo

Paper presented in a Conference

2000

DELPLANCKE, J.-F., B. COLLIN, P. RAIMOND

The use of metaphor - Another approach to management research

in Proceedings of the 7th Workshop of the European Institute for Advanced Studies in Management (EIASM), 2000, Barcelona, Spain

Paper presented in a Conference

2000

BADOT, O.

Théâtralisation et réenchantement, l'exemple de la distribution nord-américaine

in Actes de la Journée d'Étude du CERIDICE, ESCP-EAP, 2000, Paris, France