Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Journal Article

2001

JALLAT, F., M. J. CAPEK

Disintermediation in Question: New Economy, New Networks, New Middlemen

BUSINESS HORIZONS, March 2001, pp. pp 55-60 6 p

Paper presented in a Conference

2001

TROEGE, M., T. MIARKA

Do Bank-Firm Relationships Reduce Bank-Debt? Evidence from Japan

in Proceedings of Congrès International de l'Association Française de Finance, 2001, Namur

Research Monograph (Working papers)

2001

PRIME, N.

Du management eurocentrique au management interculturel

Cahier de Recherche, no. 01-151, 2001

Chapter

2001

SCHERER, K. R., V. TRAN

Effects of emotion on the process of organizational learning

in Handbook of Organizational Learning., DIERKES M., CHILD J., NONAKA I. (eds), Oxford University Press, pp. pp 369-392 24 p, 2001

Journal Article

2001

DESMET, P., C. GASTON-BRETON

Effet du passage à l'euro sur les marques de distributeurs : une réplication partielle de l'étude de Diller et Ivens.

RAM - RECHERCHE ET APPLICATIONS EN MARKETING, 2001, vol. 16, 4, pp. 47-56

Paper presented in a Conference

2001

MACE, S., S. A. NESLIN

Effets dynamiques pré et post promotionnels. Proposition et test d'un modèle conceptuel visant à expliquer les effets de stockage et d'anticipation induits par une promotion

in Actes du 17e Congrès de l'A.F.M., 2001, Deauville

Paper presented in a Conference

2001

VASQUEZ-BRONFMAN, S.

El e-learning en la Caixa : innovación pedagógica y métodos de implantación

in Actes de Virtual Educa 2001, 2001, Madrid, Spain

Journal Article

2001

FRERY, F.

Entreprises virtuelles et réalités stratégiques

REVUE FRANCAISE DE GESTION, March 2001, vol. n°133, pp. pp 23-31 9 p

Published Case Study

2001

NAULLEAU, G.

EOL : Comment structurer un partenariat d'entreprises

2001, Centrale de Cas et de Médias Pédagogiques, France

Paper presented in a Conference

2001

BADOT, O.

Etude comparée de la valeur consommateur de Chapters et d'Extrapole à l'épreuve de la typologie de Holbrook

in Actes de la 6e Journée de Recherche en Marketing de Bourgogne, CREGO-LATEC, 2001, Dijon, France