Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Paper presented in a Conference

2003

JALLAT, F.

Relationship Marketing and Management: an Exploratory Analysis of `Deep' and `Wide' Perspectives in Service Activity

in Proceedings of the World Marketing Congress, Academy of Marketing Science, 2003, Perth

Book

2003

ROJOT, J., J.-L. SCARINGELLA, F. BOURNOIS

RH, les meilleures pratiques des entreprises du CAC 40

Editions d'Organisation, Paris, France, 2003

Chapter

2003

SCHMID, S., M. KUTSCHKER

Rollentypologien für ausländische Tochtergesellschaften in Multinationalen Unternehmungen

in Management Multinationaler Unternehmungen. Festschrift zum 60. Geburtstag von Martin K. Welge., Holtbrügge, D. (Ed.), Springer, pp. pp. 161-182, 2003

Published Case Study

2003

DURISIN, B., G. CALABRETTA

Semiotics: An Introduction, Methodology and Application to the Fashion Business

2003, SDA Bocconi School of Management Note, Milano, Italy

Paper presented in a Conference

2003

ARNAUD, G.

Sens du travail et désir du sujet

in 4ème colloque international de sociologie clinique et de psychologie sociale clinique, 2003, Athènes, Greece

Paper presented in a Conference

2003

GEHRKE, I., P. ZARLOWSKI

Shareholder value in managerial discourses in France over the 1996-2000 period

in Proceedings of the 26th European Accounting Association Annual Congress, EAA, 2003, Seville

Published Case Study

2003

BUNKAWANICHA, P., J. GUPTA

Siam Sindhorn Co., Ltd.: Financial Engineering in Emerging Markets

2003, Centrale de Cas et de Médias Pédagogiques, France

Paper presented in a Conference

2003

FEL, F.

Speeding-up new products to the market: A need for organizational change and development

in Proceedings of the 6th QMOD Conference, CNAM, 2003, Paris, France

Chapter

2003

KUPP, M., A. BÜLTMANN, M. MÜLLER

Standardisierungs- und Zertifzierungsansätze vor dem Hintergrund einer nachhaltigen Entwicklung

in Betriebliches Umweltmanagement., BAUMAST, A., PAPE, J. (eds), Eugen Ulmer, pp. pp. 42-56, 2003

Textbook

2003

PETIT, G., J.-P. LEMAIRE

Stratégies d'internationalisation

2003, Gestion Sup, Paris, France