Improbable Chair by Galeries Lafayette
Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...
Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Published Case Study
2004
Méthode des cas : comment concilier pédagogie et TIC ?
2004, Centrale de Cas et de Médias Pédagogiques, France
Chapter
2004
Métis ou les ruses de la marque
in Percussions à partir de l'oeuvre de François Julien., CHARTIER P., MARCHAISSE T. (eds), PUF, 2004
Studies and Reports commissioned by Companies and Research Agencies
2004
Modélisation des politiques de marques de distributeur dans la grande distribution occidentale : l'étude de 8 cas
2004
Paper presented in a Conference
2004
Multichannel Pricing on the Internet: A Comparison of Price Levels and Price Dispersion for Bricks-and-Clicks, Pure Play and Multichannel Retailers
in Proceedings of the 33rd International Conference, European Marketing Academy, 2004, Murcia
Paper presented in a Conference
2004
Néo-marketing : 10 ans après. Prospective de la consommation et du marketing réenchantés. Le cas Andria
in Actes de la Journée `Prospective et Marketing', Groupe Vision, ESCP-EAP, 2004, Paris, France
Paper presented in a Conference
2004
New Product Development Decisions: A Systematic Review of the Empirically-based Literature
in Proceedings of the INFORMS Marketing Science Conference, Erasmus Universiteit, 2004, Rotterdam, Netherlands
Chapter
2004
Notarial legality control over companies: a first assessment after the reforms
in Vitta notariale., Giaccomo Buttitta Ed., Edizioni Giuridiche Buttitta, pp. 1794-1816, 2004
Journal Article
2004
On Taxation Pass-Through for a Monopoly Firm
ANNALES D'ECONOMIE ET DE STATISTIQUE, 2004, pp. pp 155-172 18 p
Paper presented in a Conference
2004
Performance globale de l'entreprise : les informations environnementales et sociales sont-elles prises en compte par les analystes financiers pour leur diagnostic ?
in Actes du Congrès de l'AFC, 2004, Orléans
Conference Proceedings
2004
Perspektiven wirtschaftlicher Entwicklung in den Adalbertländern unter Marketing-Gesichtspunkten
in Proceedings of the 14th Internationalen Leutherheider Forum, Adalbert-Stiftung-Krefeld, pp. pp 51-55 5 p., 2004, Bratislava, Slovakia