Improbable Chair by Galeries Lafayette
Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...
Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Review of a book; an article; a research
2004
Le consommateur : captif ou captive ? A propos du livre édité sous la direction de Franck Cochoy : La captation des publics, c'est pour mieux te séduire, mon client...
2004, GERER ET COMPRENDRE
Chapter
2004
Le corps hypermoderne
in L'individu Hypermoderne., AUBERT N. (ed.), Erès, pp. pp 173-198 26 p, 2004
Textbook
2004
Le Levier prix
2004, Manuels EO/FP, Paris, France
Chapter
2004
Le logo visage et la question de la (dé-)figuration
in Le visage et la voix, Actes du Colloque de Cerisy La Salle., GUTMANN A., SULLIVAN P. (eds), Editions In Press, pp. pp. 59-72 14 p., 2004
Paper presented in a Conference
2004
Le logo-visage ou la figuration de l'entreprise
in Le visage et la voix, Actes du Colloque de Cerisy La Salle, `Le visage et la voix', 2004, France
Chapter
2004
Le luxe est mort, vive le luxe !
in Le luxe. Essais sur la fabrique de l'ostentation., ASSOULY O. (ed.), Editions du Regard / Institut Français de la Mode, pp. pp 353-369 17 p, 2004
Paper presented in a Conference
2004
Le manager en tant que managé : mandat, jugements et évaluation
in Actes du Congrès de l'Association francophone de gestion de ressources humaines (AGRH)`La GRH mesurée !', 2004, Montréal
Chapter
2004
Le marketing appliqué aux activités de service
in Manuel de gestion., DAYAN A. (ed.), AUF / Ellipses, pp. pp. 517-522 6 p., 2004
Chapter
2004
Le pilotage des fluctuations de prix par la comptabilité analytique
in Le manuel de gestion., DAYAN A. (ed.), Ellipses, pp. pp. 796-810 15 p., 2004
Chapter
2004
Le réenchantement des centres commerciaux
in Le développement de la grande distribution : enjeux et conquences., Ecole Supérieure des Affaires de Beyrouth Ed., ESA Beyrouth, pp. pp. 104-115 12 p., 2004