Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Research Monograph (Working papers)

2005

RINALDI, G.

The Development of Capabilities and Routines of a market economy : Footwear in Russia and Ukraine

Centre for the Study of Economic and Social change in Europe, 2005

Paper presented in a Conference

2005

BOURGUIGNON, A., O. SAULPIC, P. ZARLOWSKI

The Diffusion, Adoption and Impact of New Public Management : A Case Study of a French Public Company

in Proceedings of the Workshop on Trends and Fashions in Management Studies, EIASM, 2005, Lisbonne

Journal Article

2005

COEURDEROY, R., C. BESSY, E. BROUSSEAU, C. CHASERANT

The Diversity of Technology Licensing Agreements And Their Causes

LES NOUVELLES - LICENSING EXECUTIVES SOCIETY, 2005, vol. Vol. 40, Issue 6

Paper presented in a Conference

2005

JOLIVOT, A. -G., L. HAMZAOUI

The Effects of Country of Design, Country of Manufacture and Brand Image on Consumer Perceptions of Product Quality

in European Marketing Academy conference, 2005, Milan, Italy

Paper presented in a Conference

2005

BANZIGER, T., V. TRAN, K. R. SCHERER

The Emotion Wheel: A tool for the verbal report of emotional reactions

in Proceedings of the General Meeting of the International Society for Research on Emotions (ISRE), 2005, Bari

Paper presented in a Conference

2005

CHEKROUN, D.

The fair trial in Afganistan

in Proceedings of The Max Planck Institute & l'Institut International de Paris la Défense (IIPLD), 2005, France

Paper presented in a Conference

2005

DURISIN, B., G. CALABRETTA

The Intellectual Structure of New Product Development Literature: A Bibliometric Study

in Proceedings of the INFORMS Marketing Science Conference, Goizueta Business School, Emory University, 2005, Atlanta, United States

Book

2005

NAWROT, W.

The International Market for ADRs, GDRs and EDRs

CeDeWu Publishers, Warsaw, Poland, 2005

Edited Book / Textbook

2005

LOVECRAFT, H. P., L. DAHAN

The Rats in the walls

Langues pour tous, Paris, France, 2005

Paper presented in a Conference

2005

TRAN, V., P. GARCIA-PRIETO, S. C. SCHNEIDER

The role of cognition and emotion in strategic issue interpretation: the case of diversity as a "hot" strategic issue.

in ?A New Vision of Management in the 21st Century?, Proceedings of the Academy of Management Annual Meeting, 2005, Honolulu, United States