Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...

Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Conference Proceedings
2005
Cross-country analysis of price levels and dispersion among retailer types
in Proceedings of the 2005 Conference of the Marketing Science I, Emory University, MARKETING SCIENCE INSTITUTE (MSI), 2005, Atlanta, United States
Paper presented in a Conference
2005
Cross-Cultural Differences in Establishing Long-Term Relationships
in Proceedings of the Annual Conference of the British Academy of Management, 2005, Oxford, United Kingdom
Paper presented in a Conference
2005
De l'utilisation de la psychanalyse en sciences de la GRH : du traitement des objections à une possible convergence épistémologique
in Actes du 16ème Congrès de l'AGRH, Université Paris-Dauphine, 2005, Paris, France
Paper presented in a Conference
2005
De la culture d'entreprise à la culture Groupe : l'enjeu de la diffusion internationale
in Actes de la 1e Rencontre sur la Diversité, `Les défis de la diversité', IAE de Corte, 2005, France
Paper presented in a Conference
2005
De la gouvernance économique des entreprises à la convergence démocratique des Etats : approche comparative des systèmes de gouvernance pays du Maghreb-PECO
in Procedings of la société mondialisée : espace de coopération ou de conflit ?, 2005, Saint-Petersbourg, Russian Federation
Paper presented in a Conference
2005
Der Wirkungszusammenhang zwischen Diversity Management und Unternehmenserfolg ' eine konzeptionelle Analyse am Beispiel interkultureller Kompetenz als intervenierende Variable
in Proceedings of the Kommission Personalwesen im Verband der Hochschullehrer für Betriebwirtschaft, 2005, Berlin
PhD Dissertation
2005
Des représentations à la mise en oeuvre d'une stratégie de coopération avec un pays en voie de développement. Le cas de la coopération française et européenne avec l'Argentine de 1985 à nos jours
2005, Université Paris 7- Diderot, Paris, France
Paper presented in a Conference
2005
Desire at work or desire for work
in Proceedings ISPSO, 2005, Baltimore, United States
Textbook
2005
Dictionnaire de l'environnement et du développement durable
2005, Langues pour tous, Paris, France
Journal Article
2005
Die Abgrenzung von Eigen- und Fremdkapital
KOR: ZEITSCHRIFT FUR INTERNATIONALE UND KAPITALMARKTORIENTIERTE RECHNUNGSLEGUNG, 2005, vol. 5, pp. 469-479 11 S.