Improbable Chair by Galeries Lafayette
Improbable Chair by Galeries Lafayette Art Thinking
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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.
It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.
A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group
“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”
Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel
A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair
“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”
Professor Sylvain Bureau, Scientific Director of the Improbable Chair
Objectives
The Chair has two major complementary goals:
- Support scientific research to better understand creative practices
- Teach the Art Thinking method and spread the Improbable pedagogy worldwide
Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.
Three areas of activity
- Scientific publications
- Doctoral theses and final dissertations
- Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
- Spreading the Improbable method at ESCP and beyond
- Designing initial training in Art Thinking
- Training Art Thinking instructors
- Conferences and workshops on Art Thinking
- Exhibitions and Improbable openings
- Improbable residencies (artist/scientist/entrepreneur triads)
“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”
Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu
Focus on...
Article
On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.
Research Monograph (Working papers)
2006
When in Rome pay as the Romans pay?
ESCP-EAP Working Paper, no. n°22, 2006
Paper presented in a Conference
2006
When in Rome pay as the Romans Pay? Considerations about a transnational compensation strategy for executives
in Proceedings of the 8th World Congress of IFSAM, 2006, Berlin
Paper presented in a Conference
2006
Whose Voice Gets Heard? Shareholder Value vs. Stakeholder Value in International Modern Public Corporations, Socially responsive approaches to employment and work
in Proceedings of the ACREW, KLC Conference 2006, jointly hosted by the Australian Centre for Research in Employment and Work, Monash University and the Department of Management, 2006, King's College London
Research Monograph (Working papers)
2006
Yield Management, Dynamic Pricing and CRM in Telecommunication Industry: Preserving Profitability in Converging and Ever-Demanding Competitive Environments
ESCP-EAP Working Paper, no. n°06-162, 2006
Paper presented in a Conference
2006
`Just in time' pricing strategies in services: towards a concept of `customized management of service supply'
in Proceedings of the 5th International Congress "Marketing Trends", 2006, Venice
Paper presented in a Conference
2006
`Marketing hyperréel' ou `marketing méditerranéen' : tentative d'éclaircissement à partir du cas de l'enseigne L'Occitane
in Actes des 11e Journées de Recherche en Marketing de Bourgogne, Université de Bourgogne, 2006, Dijon, France
Chapter
2006
`Marketing hyperréel' ou `marketing méditerranéen' : tentative d'éclaircissement à partir du cas de l'enseigne L'Occitane
in Marketing Mediterraneo tra Metafora e Territorio., CARU A., COVA B. (eds), Egea, pp. pp 27-83 57 p, 2006
Journal Article
2005
"Le coût unitaire, ce n'est pas ma priorité" ou le difficile mariage de la performance économique et sociale dans une entreprise du secteur public.
REVUE DE GESTION DES RESSOURCES HUMAINES, July 2005, vol. n°57, pp. 42-61
Journal Article
2005
A Case for Simple Tables
THE AMERICAN STATISTICIAN, 2005, vol. 59 (1), pp. 31-40
Journal Article
2005
A strategic approach towards integrating automotive painting for building-to-order
INTERNATIONAL JOURNAL OF AUTOMOTIVE TECHNOLOGY AND MANAGEMENT, 2005, vol. 5/1, pp. 1-17