Improbable Chair by Galeries Lafayette Art Thinking

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The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13052 publications

Edited Book / Textbook

2006

PINOT DE VILLECHENON, F.

La mondialisation et ses effets : nouveaux débats. Approches d’Europe et d’Amérique latine

L'Harmattan, Paris, France, 2006

Chapter

2006

MORAND, P.

La mondialisation et ses langages

in La mondialisation et ses effets : nouveaux débats., PINOT DE VILLECHENON F. (ed.), L'Harmattan, pp. pp 189-192 4 p, 2006

Journal Article

2006

CREEL, J., J. LE CACHEUX

La nouvelle désinflation compétitive européenne

Forthcoming REVUE DE L'OFCE : OBSERVATIONS ET DIAGNOSTICS ECONOMIQUES

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2006

JALLAT, F.

La performance du marketing : de l'efficacité au retour sur investissement

REVUE FRANCAISE DU MARKETING, 2006, vol. n°208, issue 3/5, pp. pp 77- 1 p

Journal Article

2006

LAROCHE, H., T. BOUDES

La Production d'intelligibilité dans les rapports officiels : le cas de la canicule

SOCIETAL, July 2006, pp. pp 38-43 6p

Journal Article

2006

BUREAU, S.

La professionnalisation des nouveaux métiers liés aux technologies de l'information et de la communication : un déterminant dans les processus d'organisation d'une fonction ?

SYSTEMES D'INFORMATION ET MANAGEMENT, March 2006, vol. 11, no. 1, pp. 5-22

Paper presented in a Conference

2006

ANDREANI, F., F. ELEOUET , J. -C. ANDREANI

La Satisfaction face à l’Information en Marketing-Communication

in International Marketing Trends Conference, 2006, Venice, Italy

Journal Article

2006

HEILBRUNN, B., B. BARRE

La stratégie des marques face à la spirale de la décroissance

in L'art de la croissance 2/5., ECHOS (LES), November 2006, vol. Supplément au n° 19.800, pp. pp.10-11 2p

Journal Article

2006

DAMBRIN, C., C. LAMBERT

Le "plafond de verre" dans la profession comptable

ECHANGES, November 2006, vol. n° 237, pp. pp 52-53

Paper presented in a Conference

2006

CHANGEUR, S., C. ORSINGHER

Le capital-marque ou la valeur ajoutée de la marque : la distinction produit/service

in Actes de la Conférence Tendances du Marketing, 2006, Venise