Perrine Desmichel is an Assistant Professor of Marketing at ESCP Business School. Her research and teaching interests revolve around experimental research, consumer behavior, and status-driven consumption.

She has presented her work at major marketing conferences, including AMA, ACR, and EMAC, and has published articles in the Journal of Consumer Research, Journal of Retailing, Current Opinion in Psychology, and Organizational Behavior and Human Decision Processes.

She is also the co-director of GRAIL (Global Research Alliance In Luxury)

She holds a Master’s degree from HEC Paris, a PhD from the University of Lausanne, and completed a Postdoctoral Program at the Kellogg School of Management (Northwestern University).

 

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16 publications

Academic Articles

2024

DESMICHEL, P., D. D. RUCKER

Dominance Versus Prestige Hierarchies: Social Hierarchy Bases Shape Conspicuous Consumption

JOURNAL OF CONSUMER RESEARCH, 50(5), 887–906

Case Studies

2024

DESMICHEL, P., J. BRÈS

Social Media Investments: The Herbal Essences Pure Case

The Case Centre

Chapters

2024

DESMICHEL, P., B. KOCHER

Conspicuous Consumption

In: Encyclopedia of Consumer Behavior, Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak Edward Elgar Publishing

Chapters

2024

DESMICHEL, P., B. KOCHER

Costly Signaling

In: Encyclopedia of Consumer Behavior, Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak Edward Elgar Publishing

ESCP Impact Papers

2024

DESMICHEL, P., L. MIMOUN

Romantic relationships: Future challenges in the era of dating apps

ESCP Impact Papers, 2024-23-EN

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

ESCP Impact Papers, 2024-47-EN

ESCP Impact Papers

2024

NICOLAY, O., B. , G. VOYER, P. DESMICHEL

Luxury’s Upcoming dilemmas: How to rethink what we thought we knew about luxury

ESCP Impact Papers, 2024-12-EN

Media

2024

DESMICHEL, P., B. , G. VOYER

Louis Vuitton, Notre Dame and the quest for ‘secular immortality’

The Conversation

ESCP Impact Papers

2023

DESMICHEL, P., I. MAGGIONI, S. VAFAINIA

Non-Fungible Tokens: Are they really so futile?

ESCP Impact Papers, 2023-10-EN

Media

2023

DESMICHEL, P

In 2023, NFTs will be the holders of exclusive knowledge

Luxury Tribune

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